Publication
Brand archetypes and consumer perceptions along countries: an empirical approach based on Mark and Pearson frameworks
| dc.contributor.author | Hanza, Kavita | |
| dc.contributor.author | Xara-Brasil, Duarte | |
| dc.contributor.author | Haddad, Luiza | |
| dc.date.accessioned | 2018-01-17T11:34:59Z | |
| dc.date.available | 2018-01-17T11:34:59Z | |
| dc.date.issued | 2016-02 | |
| dc.description | Trabalho apresentado na 6th AIB- LAT Annual Conference, 25 de fevereiro 2016, São Paulo, Brasil | pt_PT |
| dc.description.version | N/A | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/20233 | |
| dc.language.iso | eng | pt_PT |
| dc.title | Brand archetypes and consumer perceptions along countries: an empirical approach based on Mark and Pearson frameworks | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | São Paulo, Brasil | pt_PT |
| oaire.citation.title | 6th AIB- LAT Annual Conference | pt_PT |
| person.familyName | Xara-Brasil | |
| person.givenName | Duarte | |
| person.identifier | 2352097 | |
| person.identifier.ciencia-id | 0D1C-374C-76AC | |
| person.identifier.orcid | 0000-0002-0918-0373 | |
| person.identifier.scopus-author-id | 58123728900 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff | |
| relation.isAuthorOfPublication.latestForDiscovery | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff |