Determinants of business performance in B2B context: A case study

Publication

dc.contributor.advisor	Gama, António Pimenta da
dc.contributor.advisor	Casaca, Joaquim
dc.contributor.author	Fernandes, Margarida Isabel Pinto
dc.date.accessioned	2024-12-26T10:20:35Z
dc.date.available	2024-12-26T10:20:35Z
dc.date.issued	2024-11
dc.description.abstract	The evaluation of marketing performance has been highly focused on single-measurement models and quantitative instruments to determine its level on different business environments. The research design of this investigation goes beyond previous studies on this matter, throughout the conceptualization of the model and empirical validation of the phenomenon with resource to the case study methodology, using both quantitative and qualitative techniques to collect and measure data. Results, evaluated throughout coding and pattern-identification (qualitative) and correlation and regression analysis (quantitative), demonstrated model validation for the evaluation of business performance.	pt_PT
dc.identifier.tid	203773136	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.26/53312
dc.language.iso	eng	pt_PT
dc.subject	Marketing	pt_PT
dc.subject	Resources	pt_PT
dc.subject	Capabilities	pt_PT
dc.subject	Entrepreneurship	pt_PT
dc.subject	Performance	pt_PT
dc.title	Determinants of business performance in B2B context: A case study	pt_PT
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	pt_PT
rcaap.type	masterThesis	pt_PT
thesis.degree.grantor	Instituto de Arte, Design e Empresa - Universitário
thesis.degree.name	Marketing e Inovação	pt_PT

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