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Hotel Epic SANA Lisboa: Motivação e formação no alinhamento da estratégia comercial
| Name: | Description: | Size: | Format: | |
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| 2.63 MB | Adobe PDF |
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Abstract(s)
Este relatório surge do trabalho realizado no Hotel Epic SANA Lisboa, estágio que decorreu entre Agosto e Novembro de 2019 e é o culminar da determinação para obtenção do Grau de Mestre em Gestão e Estratégia Empresarial pela Universidade Europeia. No decorrer deste trabalho, são abordados os temas de marketing e vendas, assim como, as análises do sector do turismo, hotelaria, segmento de eventos e negócios. É feita uma apresentação do grupo e da cadeia hoteleira no qual o hotel se insere. São apresentadas as minhas funções no departamento descritas em detalhe e são ainda incluídas propostas de valor no final do relatório.
This report arises from the work carried out at the Hotel Epic SANA Lisboa, I did an internship that ran from August until November 2019 and this work is the culmination of the determination to obtain the master’s degree in Management and Business Strategy by the Universidade Europeia. In the course of this work, the topics of marketing and sales are addressed, as well as analysed the tourism and hospitality industry, event and business sectors. I made a presentation of the group and the hotel chain in which the hotel is inserted. My functions in the department are presented in detail and value proposals are also included at the end of the report.
This report arises from the work carried out at the Hotel Epic SANA Lisboa, I did an internship that ran from August until November 2019 and this work is the culmination of the determination to obtain the master’s degree in Management and Business Strategy by the Universidade Europeia. In the course of this work, the topics of marketing and sales are addressed, as well as analysed the tourism and hospitality industry, event and business sectors. I made a presentation of the group and the hotel chain in which the hotel is inserted. My functions in the department are presented in detail and value proposals are also included at the end of the report.
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Keywords
Marketing Vendas Turismo Hotel Epic SANA Lisboa Departamento Comercial