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Relatório de estágio na Agência Hill and Knowlton: design gráfico para social media
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.18 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente relatório, deriva da realização de um estágio curricular de quatro meses na agência Hill & Knowlton Strategies. O estágio iniciou-se em outubro de 2019
e finalizou em janeiro de 2020, tendo decorrido no âmbito do Curso de Mestrado de Design & Publicidade. O tema de investigação deste relatório incidiu sobre
as questões relacionadas com o Design Gráfico nas redes sociais, descrevendo também a experiência do designer júnior na HK Strategies. Foram desenvolvidos onze projetos, dos quais apresentamos
três, projetos relacionados como tema social media para diferentes marcas, constituídos pelo branding para cada uma delas. Durante o processo de investigação
o estagiário solidificou os conhecimentos adquiridos
na licenciatura e no mestrado. Realizou uma revisão
da literatura nas áreas científicas envolvidas, relacionados com os casos de estudo. O relatório contém ainda a avaliação final do estágio, feita pelo estagiário
e pela tutora na empresa, o que possibilitou avaliar
a qualidade da contribuição e do empenho do estagiário na equipa, bem como a satisfação da empresa
pelos trabalhos realizados.
The following dissertation reports my internship experience, during the four-month curriculum at Hill & Knowlton Strategies. The internship began in October 2019 and ended in January 2020, taking place within the scope of the Design & Advertising Masters Course. This report’s research focused on issues related to Graphic Design in social networks, as well as describing the experience of the junior designer at HK Strategies. Of the eleven projects that were developed, I present here three, with the theme, social media for different brands, being based on the branding of each one of them. During the investigation process, the intern solidified the knowledge acquired in the bachelor’s and master’s degree, in addition to revising the literature in the scientific areas involved regarding the case studies. The report also contains the final evaluation of the internship, made by the intern and the tutor in the company, which made it possible to evaluate the quality of the intern’s contribution and commitment in the team, as well as the company’s satisfaction for the accomplished work.
The following dissertation reports my internship experience, during the four-month curriculum at Hill & Knowlton Strategies. The internship began in October 2019 and ended in January 2020, taking place within the scope of the Design & Advertising Masters Course. This report’s research focused on issues related to Graphic Design in social networks, as well as describing the experience of the junior designer at HK Strategies. Of the eleven projects that were developed, I present here three, with the theme, social media for different brands, being based on the branding of each one of them. During the investigation process, the intern solidified the knowledge acquired in the bachelor’s and master’s degree, in addition to revising the literature in the scientific areas involved regarding the case studies. The report also contains the final evaluation of the internship, made by the intern and the tutor in the company, which made it possible to evaluate the quality of the intern’s contribution and commitment in the team, as well as the company’s satisfaction for the accomplished work.
Description
Keywords
Design gráfico Social media Marcas Relatório de estágio