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Employer Branding as a Talent Management Tool: A Systematic Literature Revision

dc.contributor.authorPinto Dos Reis, Isabel
dc.contributor.authorSousa, Maria José
dc.contributor.authorDionisio, Andreia
dc.date.accessioned2021-09-28T15:02:50Z
dc.date.available2021-09-28T15:02:50Z
dc.date.issued2021-09-26
dc.description.abstractThe aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduced in 2019 by King and Vaiman, we intend both to analyse the theory correlating the EB concept and TM, and to identify TM dimensions that are reflected on the EB concept. A systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics. Findings show that scientific literature on the subject grew considerably in the last four years, reflecting the rising concern over the creation of an employer brand at the organisational level. EB explores talent attraction and retention particularly, though, unexpectedly, is also becoming a concept explored by nations to attract a qualified workforce. Analysing selected articles, we may conclude that EB is clearly considered as a tool within the largest process of talent management.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.3390/su131910698pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.26/37591
dc.language.isoengpt_PT
dc.subjectemployer brandingpt_PT
dc.subjecttalent managementpt_PT
dc.subjectsystematic literature revisionpt_PT
dc.titleEmployer Branding as a Talent Management Tool: A Systematic Literature Revisionpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue19pt_PT
oaire.citation.startPage10698pt_PT
oaire.citation.titleSustainabilitypt_PT
oaire.citation.volume13pt_PT
person.familyNamePinto dos Reis
person.givenNameIsabel
person.identifier.ciencia-id9A1D-5CC0-73C7
person.identifier.orcid0000-0002-2008-9124
person.identifier.scopus-author-id57220185634
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication4749ba4e-f9a5-4cc6-ae88-2dedae6a11ce
relation.isAuthorOfPublication.latestForDiscovery4749ba4e-f9a5-4cc6-ae88-2dedae6a11ce

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