Name: | Description: | Size: | Format: | |
---|---|---|---|---|
5.61 MB | Adobe PDF |
Advisor(s)
Abstract(s)
The aim of this paper is to present a systematic literature revision (SLR) that shows the
relationship between the concept of employer branding (EB) and talent management (TM). Based
on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for
talent management introduced in 2019 by King and Vaiman, we intend both to analyse the theory
correlating the EB concept and TM, and to identify TM dimensions that are reflected on the EB
concept. A systematic literature revision was carried out using the Preferred Reporting Items for
Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of
the last 10 years concerning these topics. Findings show that scientific literature on the subject grew
considerably in the last four years, reflecting the rising concern over the creation of an employer
brand at the organisational level. EB explores talent attraction and retention particularly, though,
unexpectedly, is also becoming a concept explored by nations to attract a qualified workforce.
Analysing selected articles, we may conclude that EB is clearly considered as a tool within the largest
process of talent management.
Description
Keywords
employer branding talent management systematic literature revision