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Publication
Search Engine Optimization e o Marketplace: caso de estudo da FNAC
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.82 MB | Adobe PDF |
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Abstract(s)
As marcas, hoje em dia, estão cada vez mais a apostar no comércio online. Mas para isso é preciso estarem cientes de como marcar uma boa presença através deste meio e de que forma pretendem chegar aos seus consumidores, uma vez que são eles o grande foco das marcas e são eles que ditam o sucesso ou o fracasso de uma marca no mercado.
O presente relatório descreve o trabalho desenvolvido durante o período de estágio, realizado na FNAC. Para além da introdução, será também apresentada uma primeira parte com o enquadramento, motivação e relevância do tema e, por fim, os objetivos.
Para enquadrar o tema do projeto de estágio, a segunda parte consistirá na fundamentação teórica, onde se apresentarão algumas estratégias de marketing digital contactadas durante a realização do estágio.
O relatório termina com a reflexão final, onde se salienta o facto desta experiência de estágio proporcionar a aquisição de competências e permitir o desenvolvimento de conhecimentos.
Brands, nowadays, are increasingly focusing on online commerce. But for this we need to be aware of how to mark a good presence through this medium and how they intend to reach their consumers, since they are the major focus of the brand and it is they who dictate the success or failure of a brand in Marketplace. This report describes the work carried out during the probationary period, held at FNAC. In addition to the introduction, a first part will also be presented with the framework, motivation and relevance of the theme and, finally, the objectives. To frame the theme of the internship project, the second part will consist of the theoretical foundation, where some digital marketing strategies will be presented and contacted during the internship. The report concludes with the final reflection, highlighting the fact that this internship experience provides the acquisition of skills and allows the development of knowledge.
Brands, nowadays, are increasingly focusing on online commerce. But for this we need to be aware of how to mark a good presence through this medium and how they intend to reach their consumers, since they are the major focus of the brand and it is they who dictate the success or failure of a brand in Marketplace. This report describes the work carried out during the probationary period, held at FNAC. In addition to the introduction, a first part will also be presented with the framework, motivation and relevance of the theme and, finally, the objectives. To frame the theme of the internship project, the second part will consist of the theoretical foundation, where some digital marketing strategies will be presented and contacted during the internship. The report concludes with the final reflection, highlighting the fact that this internship experience provides the acquisition of skills and allows the development of knowledge.
Description
Keywords
SEO Marketing Digital Consumidor Otimização do Motor de Pesquisa Importância Estratégia Marketplace