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User experience na integração digital de novos colaboradores
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 11.46 MB | Adobe PDF |
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Abstract(s)
A integração de novos colaboradores constitui uma etapa crítica na construção do vínculo entre profissionais e organizações, influenciando a motivação, a produtividade e a permanência nas estruturas institucionais. No geral, os processos de onboarding apresentam limitações relacionadas com a desorganização da informação, a ausência de acompanhamento estruturado e a reduzida acessibilidade dos conteúdos.
Neste contexto, desenvolveu-se uma solução digital de onboarding com o objetivo de melhorar a experiência de acolhimento inicial, tendo por base os princípios da experiência do utilizador (User Experience – UX), da comunicação multimédia, da gamificação e da acessibilidade digital. Para esse efeito, foram concebidas duas interfaces complementares, ajustadas a dois perfis de utilizador: (A) novos colaboradores e (B) profissionais institucionais.
O delineamento metodológico da investigação fundamenta-se nas abordagens da ""Investigação-Ação prática-deliberativa"" e do modelo de ""Design Thinking"". Adotou-se uma estratégia mista, combinando métodos quantitativos e qualitativos, com especial enfoque na investigação centrada no utilizador. Esta inclui a realização de entrevistas exploratórias e a construção de personas, complementadas pelo desenvolvimento iterativo de protótipos de baixa e alta fidelidade, submetidos a testes de usabilidade.
Os resultados obtidos evidenciam ganhos significativos na clareza da apresentação da informação, na fluidez da navegação e na eficácia do processo de integração organizacional. A introdução de componentes interativos e de elementos de gamificação contribuiu para aumentar o envolvimento dos utilizadores e promover experiências mais acessíveis, motivadoras e alinhadas com os desafios do acolhimento digital contemporâneo.
Este estudo representa uma mais-valia para a conceção de soluções digitais de onboarding, sustentadas em princípios de design centrado no utilizador, comunicação multimédia acessível e processos iterativos de desenvolvimento.
The integration of new employees constitutes a critical stage in building the bond between professionals and organisations, influencing motivation, productivity, and long-term retention within institutional structures. In general, onboarding processes still exhibit limitations related to disorganised information, lack of structured support, and reduced accessibility of content. In this context, a digital onboarding solution was developed with the aim of improving the initial integration experience, grounded in the principles of User Experience (UX), multimedia communication, gamification, and digital accessibility. Two complementary interfaces were designed to meet the specific needs of distinct user profiles: (A) new employees and (B) institutional professionals. The methodological framework of the research is based on the approaches of practical-deliberative Action Research and the Design Thinking model. A mixed strategy was adopted, combining quantitative and qualitative methods, with a particular focus on user-centred research. This included the conduction of exploratory interviews and the construction of personas, complemented by the iterative development of low- and high-fidelity prototypes, submitted to usability testing. The results obtained reveal significant improvements in information clarity, navigation flow, and the overall effectiveness of the organisational integration process. The introduction of interactive components and gamified elements contributed to increased user engagement and fostered more accessible, motivating experiences aligned with the challenges of contemporary digital onboarding. This study offers valuable insights for the design of digital onboarding solutions, grounded in user-centred design principles, accessible multimedia communication, and iterative development processes.
The integration of new employees constitutes a critical stage in building the bond between professionals and organisations, influencing motivation, productivity, and long-term retention within institutional structures. In general, onboarding processes still exhibit limitations related to disorganised information, lack of structured support, and reduced accessibility of content. In this context, a digital onboarding solution was developed with the aim of improving the initial integration experience, grounded in the principles of User Experience (UX), multimedia communication, gamification, and digital accessibility. Two complementary interfaces were designed to meet the specific needs of distinct user profiles: (A) new employees and (B) institutional professionals. The methodological framework of the research is based on the approaches of practical-deliberative Action Research and the Design Thinking model. A mixed strategy was adopted, combining quantitative and qualitative methods, with a particular focus on user-centred research. This included the conduction of exploratory interviews and the construction of personas, complemented by the iterative development of low- and high-fidelity prototypes, submitted to usability testing. The results obtained reveal significant improvements in information clarity, navigation flow, and the overall effectiveness of the organisational integration process. The introduction of interactive components and gamified elements contributed to increased user engagement and fostered more accessible, motivating experiences aligned with the challenges of contemporary digital onboarding. This study offers valuable insights for the design of digital onboarding solutions, grounded in user-centred design principles, accessible multimedia communication, and iterative development processes.
Description
Keywords
Onboarding digital Experiência do utilizador (UX) Gamificação Acessibilidade digital Usabilidade Design de interação Comunicação multimédia