| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.02 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O ambiente organizacional - complexo e em constante mutação - é impulsionado por uma série de fatores, incluindo a globalização, avanços tecnológicos, regulamentações em constante mudança e até mesmo com acontecimentos imprevistos, tais como pandemias, conflitos armados ou crises económico-financeiras.
Manifesta-se assim a necessidade de possuir métodos de gestão estratégica para as organizações que desejam monitorizar efetivamente as suas estratégias, melhorar o seu desempenho e alcançar os objetivos estratégicos a que se propõem.
A Escola Naval (EN) é uma Unidade Orgânica Autónoma do Instituto Universitário Militar (IUM) que desempenha um papel fundamental na formação dos Oficiais dos quadros permanentes da Marinha Portuguesa. A missão desta instituição é abrangente, exigindo não só a oferta de uma educação de alta qualidade, mas também a necessidade de alinhar essa educação com as demandas estratégicas e operacionais da Marinha. Reconhecendo esse desafio, o estudo propõe avaliar a necessidade e viabilidade de implementar o Balanced Scorecard (BSC) como uma ferramenta de gestão estratégica para melhorar a capacidade da EN de integrar as suas estratégias educacionais, operacionais e administrativas com os seus objetivos de longo prazo.
Este estudo adota uma abordagem de métodos mistos para explorar a aplicabilidade e a eficácia do BSC no contexto da EN, combinando a recolha de dados quantitativos por meio de questionários distribuídos a uma ampla gama de partes interessadas e métodos qualitativos, especificamente entrevistas semiestruturadas com os principais envolvidos nos processos de planeamento estratégico e na tomada de decisão. Os questionários foram projetados para recolher perceções sobre as práticas de gestão estratégica e o impacto potencial do BSC, enquanto as entrevistas aprofundam os desafios e oportunidades da sua implementação, oferecendo uma compreensão rica e contextualizada das necessidades da gestão estratégica na instituição.
The organisational environment, which is complex and constantly evolving, is driven by several factors, including globalization, technological advancements, constantly changing regulations, and even unforeseen events such as pandemics, armed conflicts, or economic-financial crises. This context highlights the need for strategic management methods for organisations that wish to effectively monitor their strategies, improve their performance, and achieve their strategic objectives. The Naval Academy is an Autonomous Organic Unit of the Military University Institute that plays a fundamental role in the training of permanent officers for the Portuguese Navy. The mission of this institution is comprehensive, requiring not only the provision of high-quality education but also the need to align this education with the strategic and operational demands of the Navy. Recognizing this challenge, the study proposes to evaluate the necessity and feasibility of implementing the Balanced Scorecard (BSC) as a strategic management tool to enhance the Naval Academy's ability to integrate its educational, operational, and administrative strategies with its long-term objectives. This study adopts a mixed methods approach to explore the applicability and effectiveness of the BSC in the context of the Naval Academy, combining the collection of quantitative data through questionnaires distributed to a wide range of stakeholders and qualitative methods, specifically semi-structed interviews with key players involved in the strategic planning and decision-making processes. The questionnaires were designed to gather perceptions about current strategic management practices and the potential impact of the BSC, while the interviews delve into the challenges and opportunities of its implementation, offering a rich and contextualized understanding of strategic management needs within the institution.
The organisational environment, which is complex and constantly evolving, is driven by several factors, including globalization, technological advancements, constantly changing regulations, and even unforeseen events such as pandemics, armed conflicts, or economic-financial crises. This context highlights the need for strategic management methods for organisations that wish to effectively monitor their strategies, improve their performance, and achieve their strategic objectives. The Naval Academy is an Autonomous Organic Unit of the Military University Institute that plays a fundamental role in the training of permanent officers for the Portuguese Navy. The mission of this institution is comprehensive, requiring not only the provision of high-quality education but also the need to align this education with the strategic and operational demands of the Navy. Recognizing this challenge, the study proposes to evaluate the necessity and feasibility of implementing the Balanced Scorecard (BSC) as a strategic management tool to enhance the Naval Academy's ability to integrate its educational, operational, and administrative strategies with its long-term objectives. This study adopts a mixed methods approach to explore the applicability and effectiveness of the BSC in the context of the Naval Academy, combining the collection of quantitative data through questionnaires distributed to a wide range of stakeholders and qualitative methods, specifically semi-structed interviews with key players involved in the strategic planning and decision-making processes. The questionnaires were designed to gather perceptions about current strategic management practices and the potential impact of the BSC, while the interviews delve into the challenges and opportunities of its implementation, offering a rich and contextualized understanding of strategic management needs within the institution.
Description
Keywords
Balanced Scorecard Marinha Portuguesa Escola Naval Planeamento Estratégico Gestão Estratégica