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Publication
Caracterização e diferenciação do streetwear português face ao panorama global
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| 63.49 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A presente investigação de cariz teórico propõe explorar e
contextualizar o streetwear português, visando distinguir de que
forma se diferencia do panorama global. Procura-se
contextualizar o aparecimento do movimento da Moda urbana,
que se expandiu pelo mundo, chegando também a Portugal
(embora mais recentemente). O movimento do streetwear
tornou-se num fenómeno global, que influenciou a Moda
contemporânea, abrindo portas a novas oportunidades de
consumo e a novas alternativas na indústria do vestuário de altacostura.
No que toca ao streetwear português procura-se compreender
de que forma esta possa ter uma identidade própria, marcada por
inspirações culturais, sociais e locais, influenciadas pelo
mercado nacional, pela cultura portuguesa e pela própria “forma
de pensar” das marcas portuguesas.
Através das características da Moda urbana portuguesa
procura-se fazer um paralelismo lógico do que a diferencia em
relação ao streetwear global. O presente estudo examina também
a ascensão de marcas portuguesas e os principais designers de
Moda que contribuem para a difusão da Moda urbana
portuguesa.
Nesse âmbito foram recolhidos dados quantitativos e
qualitativos que serviram de apoio a esta investigação científica,
tais como um inquérito, correlacionado com a Moda urbana
portuguesa, e um conjunto de entrevistas realizadas a designers
de Moda. O principal objetivo foi apresentar dados fidedignos e
casos reais daquilo que podemos depreender como o streetwear
português na atualidade.
This theoretical research aims to explore and contextualize Portuguese streetwear, seeking to distinguish how it differs from the global landscape. It aims to contextualize the emergence of the urban fashion movement, which has spread across the world and reached Portugal (albeit more recently). The streetwear movement has become a global phenomenon that has influenced contemporary fashion, opening doors to new consumption opportunities and new alternatives within the high-fashion industry. With regard to Portuguese streetwear, the research seeks to understand how it may possess its own identity, shaped by cultural, social, and local inspirations—impacted by the national market, Portuguese culture, and the unique “mindset” of Portuguese brands. By examining the characteristics of Portuguese urban fashion, the study aims to draw a logical parallel to what sets it apart from global streetwear. This study also examines the rise of Portuguese brands and the main fashion designers who contribute to the spread of Portuguese urban fashion. In this context, both quantitative and qualitative data were collected to support this scientific investigation, including a survey related to Portuguese urban fashion and a series of interviews with fashion designers. The main objective was to present reliable data and real-life cases that reflect the current state of Portuguese streetwear.
This theoretical research aims to explore and contextualize Portuguese streetwear, seeking to distinguish how it differs from the global landscape. It aims to contextualize the emergence of the urban fashion movement, which has spread across the world and reached Portugal (albeit more recently). The streetwear movement has become a global phenomenon that has influenced contemporary fashion, opening doors to new consumption opportunities and new alternatives within the high-fashion industry. With regard to Portuguese streetwear, the research seeks to understand how it may possess its own identity, shaped by cultural, social, and local inspirations—impacted by the national market, Portuguese culture, and the unique “mindset” of Portuguese brands. By examining the characteristics of Portuguese urban fashion, the study aims to draw a logical parallel to what sets it apart from global streetwear. This study also examines the rise of Portuguese brands and the main fashion designers who contribute to the spread of Portuguese urban fashion. In this context, both quantitative and qualitative data were collected to support this scientific investigation, including a survey related to Portuguese urban fashion and a series of interviews with fashion designers. The main objective was to present reliable data and real-life cases that reflect the current state of Portuguese streetwear.
Description
Keywords
Streetwear Moda contemporânea Marcas de moda Cultura de moda Subculturas urbanas