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Publication
“UrCloset” loja de venda de roupa em 2ª mão: alternativa de consumo sustentável de moda
| Name: | Description: | Size: | Format: | |
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| 2.41 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
As alterações climáticas estão hoje, mais do que nunca, presentes nas notícias,
no nosso dia-a-dia, na nossa vida e consequentemente na nossa mente, a mente do
consumidor. Mais cedo ou mais tarde as Instituições Públicas, na figura do Estado, terão
de tomar uma atitude, todos nós teremos de mudar os nossos hábitos de consumo.
A indústria têxtil é uma das mais poluentes no Mundo, responsável por um
impacto ambiental desastroso, motivado pelo fast fashion. É estritamente necessário que
se reduza o consumo de peças, que se valorize mais cada uma, e ainda que se
consumam peças por meios ou origens mais sustentáveis.
Este projecto tem como objectivo contribuir para a economia circular desta
indústria, através da reutilização de peças para revenda (roupa em segunda mão),
doação ou reciclagem. Informar os consumidores sobre o impacto das suas decisões,
quer seja positivo ou negativo, é também um dos pilares da marca. Consumidores
informados, tomam decisões informadas, que se esperam conscientes a nível ambiental
e social. Para que não seja apontada a falta de alternativas como factor impeditivo para
a alteração de hábitos de consumo, este projecto apresenta-se como uma alternativa
sustentável de consumo de moda.
Os resultados obtidos, a partir da análise qualitativa em forma de entrevista e, a
partir da análise quantitativa em forma de questionário, permitiram compreender quais
os factores de sucesso a ter em conta na concretização do projecto e que viabilizam a
sua implementação.
Climate change is now, more than ever, present in the news, in our daily lives and consequently in our minds, the consumer’s mind. Sooner or later the Public Institutions and Governments will have to take action, all of us will have to change our consumption habits. The textile industry is one of the most polluting in the world, responsible for a disastrous environmental impact, motivated by fast fashion. It is strictly necessary to reduce the consumption of clothes, to value each one more, and to consume clothes by more sustainable ways and sources. This project aims to contribute to the circular economy of this industry, through the reuse of clothes for resale (second-hand clothes), donation or recycling. Keeping consumers informed about the impact of their decisions, whether positive or negative, is also one of the pillars of the brand. Well informed consumers make informed decisions, which are expected to be more environmentally and socially conscious. In order not to point out the lack of alternatives as an obstacle to change consumption habits, this project presents itself as a sustainable fashion consumption alternative. The obtained results, from the qualitative analysis in the interview form and from the quantitative analysis in the questionnaire form, made it possible to understand which success factors should be taken into account in the implementation of the project.
Climate change is now, more than ever, present in the news, in our daily lives and consequently in our minds, the consumer’s mind. Sooner or later the Public Institutions and Governments will have to take action, all of us will have to change our consumption habits. The textile industry is one of the most polluting in the world, responsible for a disastrous environmental impact, motivated by fast fashion. It is strictly necessary to reduce the consumption of clothes, to value each one more, and to consume clothes by more sustainable ways and sources. This project aims to contribute to the circular economy of this industry, through the reuse of clothes for resale (second-hand clothes), donation or recycling. Keeping consumers informed about the impact of their decisions, whether positive or negative, is also one of the pillars of the brand. Well informed consumers make informed decisions, which are expected to be more environmentally and socially conscious. In order not to point out the lack of alternatives as an obstacle to change consumption habits, this project presents itself as a sustainable fashion consumption alternative. The obtained results, from the qualitative analysis in the interview form and from the quantitative analysis in the questionnaire form, made it possible to understand which success factors should be taken into account in the implementation of the project.
Description
Keywords
Moda Sustentabilidade Roupa em segunda mão Economia circular