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Design thinking como processo de criação de um complexo de Surf
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Nas últimas décadas, a indústria do surf tem sofrido um
dos maiores crescimentos na história do desporto,
passando de uma prática quase extinta para um dos
maiores desportos do planeta, com um número de
praticantes e fãs nos desportos de ondas a crescer
anualmente. Porém, apesar do número de interessados
crescer de forma rápida, 99% do mundo não pratica
desportos de ondas, muitos destes devido a fatores como
a sua localização geográfica ou o medo do oceano. Desta
forma, o objetivo do presente projeto de mestrado consiste
no estudo da população interessada nos desportos de
ondas, compreender as suas vontades e projetar uma
solução de resposta às mesmas. Para tal, é planeada uma
metodologia de investigação com três fases diferentes:
benchmarking através da conceção de casos de estudo
com recurso a entrevistas, método qualitativo através de
observação e método quantitativo através de um inquérito
online. Com os resultados obtidos nos diferentes métodos,
é feita uma proposta de projeto final, um Complexo de Surf
em Portugal, isto é, um local onde o oceano é celebrado
através dos desportos de ondas, que são aprofundados
pelos apaixonados e apresentados aos curiosos, através
de aulas e treinos especializados dentro e fora de água.
In the past decades, the surf industry has lived one of the greatest developments in sports history, going from an almost extinct activity to one of the biggest sports in the planet, containing a large number of surfers and wave sports fans, that is growing every year. However, despite the rapid growth of interested individuals, 99% of the world does not surf, many of them due to external factors such as their geographical location or the fear of the ocean. With this, the goal of the present master’s project lies on the study of the population interested in wave sports, the understanding of their needs and projecting a final solution that answers these needs. In order to do that, an investigation methodology is planned with three different phases: benchmarking through case studies using interviews, a qualitative method through observation and a quantitative method using an online questionnaire. With the results obtained with the investigation methods, the final project proposition is created, a Surf Complex in Portugal, which consists of a place where the ocean is celebrated through the practice of wave sports, that are deepened by the passionate individuals and introduced to the curious individuals, through the execution of specialized classes and trainings inside and outside of the water.
In the past decades, the surf industry has lived one of the greatest developments in sports history, going from an almost extinct activity to one of the biggest sports in the planet, containing a large number of surfers and wave sports fans, that is growing every year. However, despite the rapid growth of interested individuals, 99% of the world does not surf, many of them due to external factors such as their geographical location or the fear of the ocean. With this, the goal of the present master’s project lies on the study of the population interested in wave sports, the understanding of their needs and projecting a final solution that answers these needs. In order to do that, an investigation methodology is planned with three different phases: benchmarking through case studies using interviews, a qualitative method through observation and a quantitative method using an online questionnaire. With the results obtained with the investigation methods, the final project proposition is created, a Surf Complex in Portugal, which consists of a place where the ocean is celebrated through the practice of wave sports, that are deepened by the passionate individuals and introduced to the curious individuals, through the execution of specialized classes and trainings inside and outside of the water.
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Palavras-chave
Surf Design thinking Inovação Service Design Ondas artificiais