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Porto Maphazardly - Representation of Place in Graphic Design

datacite.subject.fosDesignpt_PT
dc.contributor.advisorHoward, Andrew
dc.contributor.authorMccarthy, Alice
dc.date.accessioned2015-12-17T17:15:11Z
dc.date.available2015-12-17T17:15:11Z
dc.date.issued2015-11-18
dc.description.abstractThis project, Porto Maphazardly, examines the role of a graphic designer in exploring alternate means of mapping a location. A square in the Portuguese city of Porto was mapped through five sensory approaches: sound, smell, taste, activity, and color perception. The data that was gathered was translated into visuals to create a generated, but totally unique, graphic portrait of a place. The portmanteau maphazardly in the title combines the word ‘map’ with the adverb, ‘haphazardly,’ which means to do something determined by accident rather than design, without a clear plan or at the mercy of chance. The coining of the word is meant to evoke the extent to which the illustrations developed in response to observations, encounters and circumstance, rather than a client brief or a designer’s pre-decided aesthetic. In this report, the project is contextualized between the theory of critical cartography in the field of sociology, and the mapping works which already exist in the graphic design field, including the works of Paula Scher, Pedro Pina, Jeremy Wood, Alison Barnes and Kate McLean. The report presents a synthesized definition of ‘map’ for use in a visual, graphic analysis. A limited survey of the principles of information design is discussed, in its relation to traditional cartography, infographics, and our cognitive interpretations of maps. Finally, a brief analysis of changes in the nature of maps (smart-maps) is included, focusing on how user-centered maps have changed how one interacts with a city. The project endeavors to work in the realm of ‘designer as researcher,’ and is influenced by the writing of Russell Bestley and Ian Noble on visual research, in which the experiential nature of the data collection influences the design process. The methodology was developed through a series of test projects and by the application of ‘walking as method,’ and the report introduces the generative systems which were used to transform data— notes, photographs, and recordings—into illustrations. The final mappings are presented along with an analysis of successes and failures.pt_PT
dc.identifier.tid201001411
dc.identifier.urihttp://hdl.handle.net/10400.26/10526
dc.language.isoengpt_PT
dc.subjectMappingpt_PT
dc.subjectRepresentation of placept_PT
dc.subjectInformation designpt_PT
dc.subjectcritical cartographypt_PT
dc.titlePorto Maphazardly - Representation of Place in Graphic Designpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Designpt_PT

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