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Advisor(s)
Abstract(s)
No retalho dos produtos alimentares, existe uma dinâmica e
competição intensa, impulsionada por consumidores mais informados e
exigentes. É crucial compreender as novas tendências de consumo dos
clientes para moldar às suas necessidades. Atualmente, os consumidores
estão mais conscientes em relação ao desperdício alimentar e ao
impacto ambiental das suas escolhas, o que os torna mais racionais. Os
sistemas de reutilização de alimentos apresentam inúmeros benefícios
para toda a cadeia alimentar. No entanto, o desafio é entender se os
consumidores estão preparados para adquirir produtos alimentares por
meio desses sistemas. Para essa pesquisa, foram utilizados artigos
científicos, livros e documentos publicados por entidades certificadas na
área. Além disso, para complementar, foram realizadas seis entrevistas
semi-estruturadas com profissionais do setor para aprimorar a
investigação e alinhar os resultados às necessidades do estudo. Foram
identificadas variáveis que influenciam a aceitação dos consumidores
aos sistemas de reutilização, como preço, sustentabilidade,
conveniência e higienização. O questionário, com 313 respostas,
concluiu que a atitude afeta a intenção, ao contrário da perceção. As
empresas devem considerar aumentar a oferta de produtos nesses
sistemas, pois os resultados apresentam uma inclinação favorável à
potencial adesão por parte dos inquiridos. A preferência entre os
sistemas, refill at home, refill on the go, return from home e return on the
go, está diretamente relacionada à acessibilidade da atual oferta.
In food retail, there is an intense dynamic and competition, driven by more informed and demanding consumers. It is crucial to understand customers' new consumption trends to adapt to their needs. Today, consumers are more conscious about food waste and the environmental impact of their choices, which makes them more rational. Food reuse systems have numerous benefits for the entire food chain. However, the major goal is to understand whether consumers are prepared to purchase food products through these systems. For this research, scientific articles, books, and documents published by certified entities in the area were used. In addition, to complement this, six semi-structured interviews were carried out with professionals in the sector to enhance the investigation and align the results with the needs of the study. Variables that influence consumer acceptance of reuse systems were identified, such as price, sustainability, convenience, and hygiene. The questionnaire, with 313 responses, concluded that attitude affects intention, as opposed to perception. Companies should consider increasing product offerings in these systems, as the results show a favorable bias towards potential adoption by respondents. The preference among the systems, refill at home, refill on the go, return from home e return on the go, is directly related to the accessibility of the current offering.
In food retail, there is an intense dynamic and competition, driven by more informed and demanding consumers. It is crucial to understand customers' new consumption trends to adapt to their needs. Today, consumers are more conscious about food waste and the environmental impact of their choices, which makes them more rational. Food reuse systems have numerous benefits for the entire food chain. However, the major goal is to understand whether consumers are prepared to purchase food products through these systems. For this research, scientific articles, books, and documents published by certified entities in the area were used. In addition, to complement this, six semi-structured interviews were carried out with professionals in the sector to enhance the investigation and align the results with the needs of the study. Variables that influence consumer acceptance of reuse systems were identified, such as price, sustainability, convenience, and hygiene. The questionnaire, with 313 responses, concluded that attitude affects intention, as opposed to perception. Companies should consider increasing product offerings in these systems, as the results show a favorable bias towards potential adoption by respondents. The preference among the systems, refill at home, refill on the go, return from home e return on the go, is directly related to the accessibility of the current offering.
Description
Keywords
Produtos alimentares Retalho Sistemas de reutilização Economia circular Embalagens Intenção de compra Consumidor