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Abstract(s)
Este artigo visa entender como se processa a construção do ethos (=representação), via léxico e argumentos,
da maternidade em celebrity mommy blogs. Foi utilizado como aporte teórico pressupostos dos Estudos das Celebridades, Media e Infância, e da Análise do Discurso de linha francesa. Esta análise foi aplicada a três textos com a temática da conciliação trabalho-família. Destacam-se neste artigo: diferenças na representação
entre blogues de celebridades e os de mães com popularidade na Internet; o ethos de mães que os blogues querem transmitir; e como os filhos auxiliam a construção dessa representação.
This article seeks to understand how the representation of motherhood takes place in celebrity mommy blogs, analyzing the construction of the ethos through lexicon and argumentation. It uses the theoretical frameworks of Celebrity Studies, Media and Childhood, and Discourse Analysis in the French tradition. We used Content Analysis to analyze the themes that occur in these platforms, that were then selected down to three text on the topic of work-family conciliation, on which we applied the main methodology of the article - Discourse Analysis. We analyse the difference in the representation of celebrity blogs and mommy blogs who became celebrities; the ethos that mothers are trying to portray; and how the children assist in construction that representation.
This article seeks to understand how the representation of motherhood takes place in celebrity mommy blogs, analyzing the construction of the ethos through lexicon and argumentation. It uses the theoretical frameworks of Celebrity Studies, Media and Childhood, and Discourse Analysis in the French tradition. We used Content Analysis to analyze the themes that occur in these platforms, that were then selected down to three text on the topic of work-family conciliation, on which we applied the main methodology of the article - Discourse Analysis. We analyse the difference in the representation of celebrity blogs and mommy blogs who became celebrities; the ethos that mothers are trying to portray; and how the children assist in construction that representation.
Description
Keywords
Análise de discurso Celebridades Crianças Blogues Representação Discourse analysis Celebrities Children Blogs Representation
Citation
Jorge, A.; Andrade, M. & Marôpo, L. (2017). A representação da maternidade em celebrity mommy blogs. In A. P. Costa, S. Tuzzo & C. Brandão (Eds.), Atas do 6º Congresso Ibero-Americano em Investigação Qualitativa: Investigação Qualitativa em Ciências Sociais (pp. 144-153). Oliveira de Azeméis: Ludomedia.