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Publication
Meninas no youtube
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 6.08 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Com base numa pesquisa exploratória, estudamos canais de youtubers mirins com enorme popularidade no Brasil – Isabel Cerer (8 anos), Juliana Baltar (9 anos), Manoela Antelo (10 anos) e Júlia Silva (11 anos) –, com o objetivo de analisar as suas práticas de produção e divulgação de conteúdos, num contexto marcado por estratégias de celebrização (Jerslev e Mortensen, 2016) e por uma forte cultura do consumo (Featherstone, 2007). Como aporte teórico, discutimos as culturas digitais na infância com enfoque de gênero. Observamos, como resultado, um processo de bricolagem no qual as youtubers mobilizam três linhas estratégicas – capital lúdico, (micro)celebrização e feminilidade emergente – num jogo de forças em que a participação, criatividade e espontaneidade se justapõem a uma lógica de empreendedorismo pós-feminista (Genz, 2015) gerido de forma cada vez mais profissional e subordinado à lógica do consumo.
Based on an exploratory research, we studied popular child YouTube channels in Brazil - Isabel Cerer (8 years), Juliana Baltar (9 years), Manoela Antelo (10 years) and Júlia Silva (11 years) -, to analyze their practices of production and dissemination of content, in a context marked by strategies of celebrification and a strong culture of consumption. As theoretical background, we discuss children’s digital cultures with a gender focus. As a result, we see a process of bricolage in which youtubers mobilize three strategic lines – playful capital, (micro) celebrification and emergent femininity – In a game of forces in which participation, creativity and spontaneity are juxtaposed to a postfeminist entrepreneurship (Genz, 2015), increasingly professionally managed, and subordinate to the logic of consumer culture.
Based on an exploratory research, we studied popular child YouTube channels in Brazil - Isabel Cerer (8 years), Juliana Baltar (9 years), Manoela Antelo (10 years) and Júlia Silva (11 years) -, to analyze their practices of production and dissemination of content, in a context marked by strategies of celebrification and a strong culture of consumption. As theoretical background, we discuss children’s digital cultures with a gender focus. As a result, we see a process of bricolage in which youtubers mobilize three strategic lines – playful capital, (micro) celebrification and emergent femininity – In a game of forces in which participation, creativity and spontaneity are juxtaposed to a postfeminist entrepreneurship (Genz, 2015), increasingly professionally managed, and subordinate to the logic of consumer culture.
Description
Keywords
Youtube Youtubers Crianças Identidade Género Youtube Youtubers Children Identity Gender
Citation
Marôpo, L., Sampaio, I. V. & Miranda, N. P. (2018). Meninas no youtube: participação, celebrização e cultura do consumo. Estudos em Comunicação, 1 (26), 175-195.