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Projeto de desenvolvimento de retiro holístico em contexto de alojamento local "Quinta Prana"
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A crescente valorização da saúde e do bem-estar geral pelas pessoas, observada de forma exponencial desde o início do século XXI em todo o mundo, motivou uma procura significativa por experiências que promovam o cuidado integral do ser humano. Essa
busca por qualidade de vida tem se manifestado, cada vez mais, no interesse por viagens e atividades relacionadas ao turismo de saúde e bem-estar que tragam experiências únicas e significativas para a vida das pessoas. Neste contexto, tem assumido relevância o turismo holístico e, em especial, os retiros holísticos que proporcionam experiências imersivas na busca por um equilíbrio entre corpo, mente e espírito. A elaboração de um plano de negócios voltado para o aluguer de espaços orientados à organização e desenvolvimento de retiros holísticos foi o objetivo central desta dissertação. O projeto Quinta Prana: retiros holísticos em contexto de alojamento local visa contemplar grupos emergentes de organizadores de retiros que buscam espaços exteriores e instalações adequadas aliadas a preços acessíveis. A análise e projeções de mercado realizadas permitiram concluir que o negócio de aluguer do espaço da Quinta Prana para organização de retiros holísticos em contexto de alojamento local é viável e apresenta indicadores económico-financeiros bastante positivos a curto prazo. A entrada da Quinta Prana no mercado de aluguer de espaços para retiros holísticos irá contemplar um segmento de clientela que está a crescer em Portugal, o que permite perspetivas promissoras de ampliação do negócio nesta área.
The growing appreciation of people's health and general well-being, observed exponentially since the beginning of the twenty-first century around the world, has motivated a significant demand for experiences that promote comprehensive care for human beings. This search for quality of life has increasingly manifested itself in the interest in travel and activities related to health and wellness tourism that bring unique and meaningful experiences to people's lives. In this context, holistic tourism has taken on relevance and, in particular, holistic retreats that provide immersive experiences in the search for a balance between body, mind and spirit. The elaboration of a business plan aimed at the rental of spaces oriented to the organization and development of holistic retreats was the central objective of this dissertation. The Quinta Prana project: holistic retreats in the context of local accommodation aims to contemplate emerging groups of retreat organizers who are looking for outdoor spaces and suitable facilities combined with affordable prices. The analysis and market projections carried out allowed us to conclude that the business of renting Quinta Prana's space for the organization of holistic retreats in the context of local accommodation is viable and presents very positive economic and financial indicators in the short term. Quinta Prana's entry into the market for renting spaces for holistic retreats will include a segment of clientele that is growing in Portugal, which allows promising prospects for expanding the business in this area.
The growing appreciation of people's health and general well-being, observed exponentially since the beginning of the twenty-first century around the world, has motivated a significant demand for experiences that promote comprehensive care for human beings. This search for quality of life has increasingly manifested itself in the interest in travel and activities related to health and wellness tourism that bring unique and meaningful experiences to people's lives. In this context, holistic tourism has taken on relevance and, in particular, holistic retreats that provide immersive experiences in the search for a balance between body, mind and spirit. The elaboration of a business plan aimed at the rental of spaces oriented to the organization and development of holistic retreats was the central objective of this dissertation. The Quinta Prana project: holistic retreats in the context of local accommodation aims to contemplate emerging groups of retreat organizers who are looking for outdoor spaces and suitable facilities combined with affordable prices. The analysis and market projections carried out allowed us to conclude that the business of renting Quinta Prana's space for the organization of holistic retreats in the context of local accommodation is viable and presents very positive economic and financial indicators in the short term. Quinta Prana's entry into the market for renting spaces for holistic retreats will include a segment of clientele that is growing in Portugal, which allows promising prospects for expanding the business in this area.
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Palavras-chave
Turismo de Saúde e de Bem-Estar Turismo Holístico Retiros Holísticos Portugal Health and Wellness Tourism Holistic Tourism Holistic Retreats