Loading...
Publication
Padrões da comunicação visual durante o espaço temporal 2010 a 2020 - Casos do setor da Alimentação, Moda e Automóvel
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.01 MB | Adobe PDF | |||
| 72.78 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Numa sociedade contemporânea, que se caracteriza pela
enorme quantidade de informação que é disseminada
rapidamente e atinge a população a cada instante, surge a
necessidade de compreender e controlar essa informação.
Assim, entender o universo das marcas, e mapear os seus
comportamentos na comunicação visual é fundamental para
compreender o design gráfico e contextualizá-lo no
ambiente sócio-cultural atual. Desta forma, baseada numa
abordagem metodológica qualitativa, de estudos de caso e
revisão do estado da arte, esta pesquisa permite estudar os
padrões presentes na comunicação visual atual das marcas,
o que possibilita não só a tomada de decisões mais
fundamentadas no presente, bem como a perspetivação
sobre possibilidades futuras. Os resultados obtidos nesta
pesquisa comprovam a importância de combinar essas duas
áreas e sugerem possibilidades para a criação de soluções
estratégicas, contribuindo para novos métodos de análise e
gerenciamento de marcas.
In a contemporary society, which is characterized by the enormous amount of information that is disseminated quickly and reaches the population at every moment, the need arises to understand and control this information. Thus, understanding the universe of brands and mapping their behaviors in visual communication is essential to understand graphic design and contextualize it in the current socio-cultural environment. In this way, based on a qualitative methodological approach, of case studies and review of the state of the art, this research allows the study of the patterns present in the current visual communication of the brands, which allows not only the making of more reasoned decisions in the present, as well as perspective on future possibilities. The results obtained in this research prove the importance of combining these two areas and suggest possibilities for the creation of strategic solutions, contributing to new methods of analysis and brand management.
In a contemporary society, which is characterized by the enormous amount of information that is disseminated quickly and reaches the population at every moment, the need arises to understand and control this information. Thus, understanding the universe of brands and mapping their behaviors in visual communication is essential to understand graphic design and contextualize it in the current socio-cultural environment. In this way, based on a qualitative methodological approach, of case studies and review of the state of the art, this research allows the study of the patterns present in the current visual communication of the brands, which allows not only the making of more reasoned decisions in the present, as well as perspective on future possibilities. The results obtained in this research prove the importance of combining these two areas and suggest possibilities for the creation of strategic solutions, contributing to new methods of analysis and brand management.
Description
Keywords
Design gráfico Marcas Comunicação visual Padrões