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Publication
A importância da promoção turística nas redes sociais
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.4 MB | Adobe PDF |
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Abstract(s)
As redes sociais vem se firmando como uma ferramenta de promoção turística de baixo custo, alta visibilidade e de resultados positivos. Diversos fatores são fundamentais para uma promoção turística de sucesso, e é de suma importância para os promotores turísticos a compreensão das principais características que conduzem potenciais clientes no momento da escolha por um destino ou produto. Dentre os inúmeros e complexos fatores de influência, é possível destacar a identidade, a confiança, a fidelidade e a criação de uma marca turística, como os pontos mais importantes a serem considerados por um grupo no momento em que é feita a decisão na utilização das redes sociais como estratégia de promoção. O presente relatório é resultado de três meses de estágio na Revista Evasões onde a principal incumbência era a gestão da página Facebook, além de eventual formulação de textos para sua versão impressa. Este trabalho visa fazer uma avaliação dos produtos turístico oferecidos pela citada revista, de forma a mensurar quais foram as melhores e mais eficazes estratégias de promoção em ambiente de mídia social.
The social networks has established itself as a tool for tourism promotion of low cost, high visibility and positive results. Several factors are critical for a successful tourism promotion, and it is of utmost importance to tourism promoters to understanding the main characteristics that lead potential customers in their choice for a destination or product. Among the several and complex influence factors, it is possible to highlight the identity, trust, loyalty and the creation of a tourism brand, as the most important points to be considered by a group at the time the decision is made on the use of networks social as a promotional strategy. This report is the result of three months of internship in the Evasões Magazine, where the main task was to manage the Facebook page, as well as eventual text formulations for its printed version. This study aims to make an assessment of tourism products offered by the cited magazine, in order to measure what were best and most effective promotional strategies on social media environment.
The social networks has established itself as a tool for tourism promotion of low cost, high visibility and positive results. Several factors are critical for a successful tourism promotion, and it is of utmost importance to tourism promoters to understanding the main characteristics that lead potential customers in their choice for a destination or product. Among the several and complex influence factors, it is possible to highlight the identity, trust, loyalty and the creation of a tourism brand, as the most important points to be considered by a group at the time the decision is made on the use of networks social as a promotional strategy. This report is the result of three months of internship in the Evasões Magazine, where the main task was to manage the Facebook page, as well as eventual text formulations for its printed version. This study aims to make an assessment of tourism products offered by the cited magazine, in order to measure what were best and most effective promotional strategies on social media environment.
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Keywords
Turismo Redes sociais Promoção turística Revista Evasões Tourism Social networks Tourism promotion Evasões Magazine