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Importance given to the reasons for sport participation and the characteristics of a fitness service
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The main motives for sports participation in Portugal are: health improvement (67%), relaxation (32%) and better physical appearance (28%) (European Commission, 2014). Regarding fitness activities, gym location (close to
home or workplace), price and flexible schedules are the main characteristics
when deciding the place for sports practice (Cracknelll, 2015). The present
study has two aims: to analyse the importance given by the clients to the
reasons for fitness participation and to assess the importance given to the
characteristics of a fitness service. Forty-five fitness clients, which were also
university students, participated in this study. Regarding the first objective,
health related motives [adopt a healthy lifestyle (M=6.18) and improve health
(M=6.09)] were the most important. Regarding the second objective, facility hygiene and cleanliness (M=6.33) price (M=6.27) good technical support (M=6.20) and a diversified schedule (M=6.16) are the factors to which
most importance is given. This research supports Franco, Pereira and Simões
(2008) and Campos (2015) statements, arguing that, gym and health club
owners should consider the importance given by the clients to the facilities’
characteristics and their motivations for sports participation.
Descrição
Palavras-chave
Fitness gym sports participation service