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Marketing digital infantil
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| 1.72 MB | Adobe PDF |
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Abstract(s)
O presente trabalho de dissertação tem como objetivo estudar o Marketing Digital Infantil: As Ferramentas Digitais na marca LEGO. No enquadramento teórico, será abordada a evolução do Marketing Digital nas estratégias de marketing das marcas, as especificidades do Marketing Digital Infantil, a importância do papel dos jogos no desenvolvimento cognitivo das crianças e, por fim, as ferramentas digitais da marca LEGO nas crianças entre os 6 e os 12 anos.
Pretende-se perceber se os jogos e brinquedos digitais da LEGO contribuem para o desenvolvimento das capacidades cognitivas das crianças entre os 6 e os 12 anos.
This dissertation aims to study the Digital Marketing Child: The Digital Tools in the LEGO brand. In the theoretical framework, will look at the evolution of Digital Marketing in the marketing strategies of brands, the specifics of Digital Marketing Child, the importance of the role of games in the cognitive development of children and, finally, the digital tools of LEGO brand in children between 6 to 12 years. The aim is to see if the games and digital toys LEGO contribute to the development of cognitive skills of children between 6 and 12 years.
This dissertation aims to study the Digital Marketing Child: The Digital Tools in the LEGO brand. In the theoretical framework, will look at the evolution of Digital Marketing in the marketing strategies of brands, the specifics of Digital Marketing Child, the importance of the role of games in the cognitive development of children and, finally, the digital tools of LEGO brand in children between 6 to 12 years. The aim is to see if the games and digital toys LEGO contribute to the development of cognitive skills of children between 6 and 12 years.
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Keywords
Marketing digital infantil Desenvolvimento cognitivo das crianças Jogo Ferramentas digitais da LEGO