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Para lá da primeira corrida: fatores que influenciam a continuidade de uso de wearable fitness trackers
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Num cenário marcado pela crescente adoção de tecnologias de monitorização pessoal, os wearable fitness trackers têm assumido um papel relevante na promoção da atividade física e do bem-estar. Este estudo tem como objetivo analisar os fatores que influenciam a intenção de continuidade de uso destes dispositivos, propondo um modelo conceptual que integra dimensões motivacionais, sociais e funcionais. A metodologia de investigação quantitativa teve por base um questionário online, com o qual se recolheram 345 respostas válidas, o que permitiu a estimação do modelo através da técnica Partial Least Squares – Structural Equation Modeling (PLS-SEM). Os resultados revelam que a continuidade de uso é influenciada por fatores internos e externos ao utilizador, nomeadamente pela motivação para a saúde, influência social e pela utilidade percebida da monitorização em tempo real. Identificaram-se ainda a ansiedade tecnológica e o tipo de dispositivo como moderadores de relação e modelo, respetivamente. Este estudo oferece contributos relevantes para compreensão das diversas vertentes que influenciam o uso continuo de wearable fitness trackers, fornecendo conclusões e implicações práticas que permitem às marcas deste tipo de dispositivo criar e aplicar estratégias para um uso cada vez mais saudável e sustentável.
In a context marked by the growing adoption of personal monitoring technologies, wearable fitness trackers have assumed a relevant role in promoting physical activity and well-being. This study aims to analyse the factors that influence the intention to continue using these devices, by proposing a conceptual model that integrates motivational, social, and functional dimensions, such as body surveillance, exposure to fitspiration content, health motivation, real-time monitoring, social influence, technology anxiety, and the type of device used. A quantitative approach was adopted, with data collected through online questionnaires distributed via crowdsourcing platforms, resulting in 345 valid responses. Statistical analysis was conducted using the SmartPLS software, allowing for the evaluation of the relationships between the model’s constructs. The results show that continued use is significantly influenced by both internal and external factors, particularly health motivation, social influence, and the perceived usefulness of real-time monitoring. Additionally, moderating effects of technology anxiety and device type were identified. This study makes significant contributions to understanding the various factors that influence the long-term use of wearable fitness trackers, offering conclusions and practical implications that enable device manufacturers to develop and implement strategies for promoting healthier and more sustainable use.
In a context marked by the growing adoption of personal monitoring technologies, wearable fitness trackers have assumed a relevant role in promoting physical activity and well-being. This study aims to analyse the factors that influence the intention to continue using these devices, by proposing a conceptual model that integrates motivational, social, and functional dimensions, such as body surveillance, exposure to fitspiration content, health motivation, real-time monitoring, social influence, technology anxiety, and the type of device used. A quantitative approach was adopted, with data collected through online questionnaires distributed via crowdsourcing platforms, resulting in 345 valid responses. Statistical analysis was conducted using the SmartPLS software, allowing for the evaluation of the relationships between the model’s constructs. The results show that continued use is significantly influenced by both internal and external factors, particularly health motivation, social influence, and the perceived usefulness of real-time monitoring. Additionally, moderating effects of technology anxiety and device type were identified. This study makes significant contributions to understanding the various factors that influence the long-term use of wearable fitness trackers, offering conclusions and practical implications that enable device manufacturers to develop and implement strategies for promoting healthier and more sustainable use.
Descrição
Palavras-chave
Wearable fitness trackers Motivação para a saúde Influência social Vigilância corporal Ansiedade tecnológica Intenção de continuidade