COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA

de Holanda Teixeira, Raphael

http://hdl.handle.net/10400.26/23151

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
Dissertação_RHTeixeira_final.pdf		729.38 KB	Adobe PDF	Download

Send Feedback

Authors

de Holanda Teixeira, Raphael

Advisor(s)

Dias, Álvaro

Abstract(s)

The present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market.