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Relevância das novas tecnologias de informação e comunicação no sector da hotelaria
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Abstract(s)
As organizações avaliam o investimento em sistemas e tecnologias de informação com base nos objetivos a atingir. Aplicam os escassos recursos financeiros nas inovações que se traduzem nos melhores retornos do investimento.
O sector hoteleiro constitui um sector de atividades económicas onde as tecnologias têm vindo a manifestar-se como primordiais para a eficiência das organizações. Os investimentos em sistemas e tecnologias são importantes para o desenvolvimento e adequação às novas realidades, impulsionados por novos canais de comunicação que emergem, promovendo a inovação e adaptação das tecnologias que impulsionam o mercado hoteleiro.
Esta Dissertação visa estudar a perceção dos profissionais da área hoteleira sobre o impacto da inovação e a forma como é avaliado cada investimento em novos sistemas e tecnologias de informação que atualmente emergem no sector hoteleiro.
Para tal, pretendeu-se identificar numa primeira fase, quais os principais investimentos no sector hoteleiro, que áreas operacionais abrangem e qual a preponderância para a organização no estudo sobre o investimento. Essa análise foi realizada recorrendo ao método de pesquisa de profissionais do sector que, pela sua experiência de carreira, consideram-se relevantes nesta análise.
Numa segunda fase, através da mesma técnica de focus group, identificam-se os dois eixos principais de análise do estudo: i) quais as novas tecnologias relevantes no sector e ii) quais objetivos gerais usados na analise dos investimentos.
Numa terceira fase, analisa-se um estudo de caso pelo método de questionário de respostas com escala de Likert. É solicitado a um responsável hoteleiro que classifique o relacionamento de cada umas das tecnologias enumeradas anteriormente face aos impactos/importância sobre cada um dos objetivos do investimento.
Este trabalho pretende identificar quais são os investimentos mais relevantes em NTIC’s no sector hoteleiro, como são avaliados os impactos no negócio, a importância/relevância destes investimentos e quais são os objetos a alcançar com cada um desses investimentos.
Organizations evaluate the investment in information systems and technologies based on the objectives to be achieved. They apply the financial resources in the innovations that afford the best returns of the investment. The turism industry is one of the most relevant economic activities where technologies have been shown to be relevant to reach for the efficiency of organizations. The investments in systems and technologies are important for the development and adaptation to the new realities, driven by new communication channels, promoting the innovation and adaptation of the technologies that drive the hotel industry. This document will study the perception of hospitality industry professionals about the impact and innovation in IT solutions and how each investment in IT and IS are currently innovation hotel industry. For this purpose, in the first phase, was intended to identifythe main investments in the hospitality industry, which operational areas are important to the organization when investing in IS. This research and analyses was made byselecting some professionals in the hotel industry with relevant professional experience or academic studies related with hospitality science. In a second phase, through the same focus group technique, the two main axes of study analysis are identified: i) what are the new technologies in the business and ii) what are the main objectives while investment analysis are made. In a third phase, a case study is analyzed by the questionnaire method with a Likert scale. A hotel manager is asked to rate the relationship of each of the technologies listed in relation to the impacts / importance on each of the investment objectives. The objective of this study is to identify the most relevant IS and ITavailable in the hospitality industry, how the impacts in terms of importance in the investment are evaluated and what are the objectives in each of those investments available.
Organizations evaluate the investment in information systems and technologies based on the objectives to be achieved. They apply the financial resources in the innovations that afford the best returns of the investment. The turism industry is one of the most relevant economic activities where technologies have been shown to be relevant to reach for the efficiency of organizations. The investments in systems and technologies are important for the development and adaptation to the new realities, driven by new communication channels, promoting the innovation and adaptation of the technologies that drive the hotel industry. This document will study the perception of hospitality industry professionals about the impact and innovation in IT solutions and how each investment in IT and IS are currently innovation hotel industry. For this purpose, in the first phase, was intended to identifythe main investments in the hospitality industry, which operational areas are important to the organization when investing in IS. This research and analyses was made byselecting some professionals in the hotel industry with relevant professional experience or academic studies related with hospitality science. In a second phase, through the same focus group technique, the two main axes of study analysis are identified: i) what are the new technologies in the business and ii) what are the main objectives while investment analysis are made. In a third phase, a case study is analyzed by the questionnaire method with a Likert scale. A hotel manager is asked to rate the relationship of each of the technologies listed in relation to the impacts / importance on each of the investment objectives. The objective of this study is to identify the most relevant IS and ITavailable in the hospitality industry, how the impacts in terms of importance in the investment are evaluated and what are the objectives in each of those investments available.
Description
Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de
Mestre em Gestão de Sistemas de Informação
Keywords
Pedagogical Context
Citation
Publisher
Instituto Politécnico de Setúbal. Escola Superior de Ciências Empresariais