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Publication
Acompanhamento, desenvolvimento e investigação no Curso de Desporto de Natureza e Turismo Ativo
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.71 MB | Adobe PDF |
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Abstract(s)
Com o crescente aumento de popularidade do Desporto de Natureza e Turismo Ativo
em Portugal e no mundo, revela-se fundamental acompanhar as mudanças que se fazem
sentir nos mais diversos setores associados.
No âmbito do Mestrado em Turismo, Ramo de Inovação em Turismo Ativo e de
Experiências, oferecido pela ESHTE- Escola Superior de Hotelaria e Turismo do
Estoril, foi realizado um estágio curricular com dois propósitos distintos.
O primeiro propósito diz respeito à componente de intervenção em estágio propriamente
dita, consistiu em compreender a dinâmica atual de ensino, bem como a aquisição de
competências pedagógicas na Escola Superior de Desporto de Rio Maior - Instituto
Politécnico de Santarém, através da participação na lecionação de unidades curriculares
na Licenciatura em Desporto de Natureza e Turismo Ativo desta escola.
No segundo propósito, relativo à dimensão científica, este relatório visou contribuir para
um melhor conhecimento do subsetor da animação turística, mais especificamente no
acompanhamento da evolução tecnológica por parte das empresas de animação turística
que comercializam produtos de turismo de ar livre/aventura. Com esse fim, foi
desenvolvido um estudo sobre a maturidade digital das empresas de animação turística
em Portugal. Foi criada uma ferramenta de avaliação da maturidade digital e aplicado a
empresas da área em estudo através de um questionário online.
Este estudo evidenciou a necessidade global de aumentar os investimentos em inovação
digital, recursos, capacitação, estratégias e o uso de métricas centradas no cliente, de
modo a impulsionar a inovação digital das empresas. É ainda salientada a
predominância de micro e pequenas empresas no sector, o que pode influenciar os
níveis de inovação digital das mesmas.
With the growing popularity of Nature Sports and Active Tourism in Portugal and around the world, it is essential to monitor the changes that are being felt in the most diverse associated sectors. Within the scope of the Master's in Tourism, Innovation in Active and Experienced Tourism Branch, offered by Estoril Higher Institute for Tourism and Hotel Studies, a curricular internship was carried out with two distinct purposes. The first, which concerns the internship component itself, aimed to understand the current teaching dynamics and develop pedagogical skills at Escola Superior de Rio Maior - Instituto Politécnico de Santarém, through participation in teaching curricular units in the Degree in Nature Sports and Active Tourism at this school. The second purpose, concerning its scientific dimension, aimed to contribute to a better knowledge of the tourist entertainment subsector, by monitoring technological developments of tourist entertainment companies that sell outdoor/adventure tourism products. With this goal, a study was developed about the digital maturity of tourist entertainment companies in Portugal. A digital maturity assessment tool was created and applied to companies in the area under study through an online questionnaire. This study highlighted the global need to increase investments in digital innovation, resources, training, strategies and the use of customer-centric metrics, in order to boost companies' digital innovation. The predominance of micro and small companies in the sector is also highlighted, which can influence their levels of digital innovation.
With the growing popularity of Nature Sports and Active Tourism in Portugal and around the world, it is essential to monitor the changes that are being felt in the most diverse associated sectors. Within the scope of the Master's in Tourism, Innovation in Active and Experienced Tourism Branch, offered by Estoril Higher Institute for Tourism and Hotel Studies, a curricular internship was carried out with two distinct purposes. The first, which concerns the internship component itself, aimed to understand the current teaching dynamics and develop pedagogical skills at Escola Superior de Rio Maior - Instituto Politécnico de Santarém, through participation in teaching curricular units in the Degree in Nature Sports and Active Tourism at this school. The second purpose, concerning its scientific dimension, aimed to contribute to a better knowledge of the tourist entertainment subsector, by monitoring technological developments of tourist entertainment companies that sell outdoor/adventure tourism products. With this goal, a study was developed about the digital maturity of tourist entertainment companies in Portugal. A digital maturity assessment tool was created and applied to companies in the area under study through an online questionnaire. This study highlighted the global need to increase investments in digital innovation, resources, training, strategies and the use of customer-centric metrics, in order to boost companies' digital innovation. The predominance of micro and small companies in the sector is also highlighted, which can influence their levels of digital innovation.
Description
Keywords
Animação turística Desporto de natureza Ensino Maturidade digital Tourist animation Nature sports Education Digital maturity