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Publication
Hotelaria e Turismo Sénior: Dinâmicas e Desafios na cidade de Lisboa
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| 1.47 MB | Adobe PDF |
Authors
Abstract(s)
Sabe-se que o envelhecimento populacional é uma realidade inegável das sociedades modernas, começando a assumir o seu protagonismo nas estruturas demográficas. Em consonância com esta dinâmica de crescimento, a evolução do turismo sénior começa, igualmente, a esboçar algum protagonismo e visibilidade no contexto das deslocações turísticas, reconhecendo-se, assim, uma expansão futura das práticas turísticas dos seniores.
Atentando nesta perspetiva, em que duas dinâmicas estruturantes convergem no mesmo foco, a nossa investigação teve como propósito articular a especificidade do segmento sénior com o modus operandi e as estratégias da indústria hoteleira, nomeadamente verificando até que ponto esta estará preparada para receber este segmento turístico e tentando, igualmente, perceber se está atenta às dinâmicas de mercado que se vão delineando, vendo o turismo sénior como uma possibilidade futura, reconhecendo os seus prós e contras.
Assim, e de forma a ir ao encontro dos objetivos enunciados, na dimensão prática desta investigação optámos pela utilização de uma metodologia de natureza qualitativa, sendo a entrevista o instrumento de recolha da informação. Neste sentido, foram realizadas entrevistas a quadros superiores de unidades hoteleiras, da cidade de Lisboa. Tendo esta metodologia como pano de fundo, o tratamento da informação recolhida foi efetuado com base na técnica de análise de conteúdo.
Os resultados assim obtidos permitiram extrair algumas conclusões mais relevantes: apesar de o segmento sénior não ter, ainda, uma expressão muito significativa na taxa de ocupação dos estabelecimentos hoteleiros da cidade de Lisboa, os gestores estão conscientes e atentos à afirmação deste segmento de mercado. Por outro lado, importa referir a apreciação negativa que tem de ser tecida à componente da formação dos recursos humanos, uma vez que, esta é genérica e transversal a todos os segmentos da procura.
It’s known that the aging of population is an undeniable reality of modern societies, and therefore seniors are starting to assume an important role in the demographic structures. According to this dynamics of growth, the evolution of senior tourism starts, equally, to gain some empowerment and some visibility within the framework of international tourism flows, thus, being a future expansion of senior tourism perceived. Focusing on this perspective, in which two structuring dynamics converge in the same focus, our investigation aimed at articulating the specificity of the senior segment with the modus operandi and strategies of hospitality industry, namely verifying to what extent the industry will be prepared to receive this tourist segment. We also tried to understand if it is focusing on the emerging market’s dynamics, regarding the senior tourism as a future possibility, recognizing its advantages and disadvantages. Thus, in order to meet the expectations of the stated objectives, in the practical dimension of this empirical work, we chose a qualitative methodology using interviews to collect information. Therefore, we interviewed senior managers of hotel units in Lisbon. Having this methodology as a background, the treatment of the gathered information was based on content analysis. The obtained results allowed us to draw the following conclusions: although the senior segment does not yet have a very significant expression in the hotel occupancy rate in the city of Lisbon, the managers are aware and alert that this segment of market begins to assert itself. On the other hand, it is important to state the negative appreciation of the human resources training component, since it is general and transversal to all demand segments.
It’s known that the aging of population is an undeniable reality of modern societies, and therefore seniors are starting to assume an important role in the demographic structures. According to this dynamics of growth, the evolution of senior tourism starts, equally, to gain some empowerment and some visibility within the framework of international tourism flows, thus, being a future expansion of senior tourism perceived. Focusing on this perspective, in which two structuring dynamics converge in the same focus, our investigation aimed at articulating the specificity of the senior segment with the modus operandi and strategies of hospitality industry, namely verifying to what extent the industry will be prepared to receive this tourist segment. We also tried to understand if it is focusing on the emerging market’s dynamics, regarding the senior tourism as a future possibility, recognizing its advantages and disadvantages. Thus, in order to meet the expectations of the stated objectives, in the practical dimension of this empirical work, we chose a qualitative methodology using interviews to collect information. Therefore, we interviewed senior managers of hotel units in Lisbon. Having this methodology as a background, the treatment of the gathered information was based on content analysis. The obtained results allowed us to draw the following conclusions: although the senior segment does not yet have a very significant expression in the hotel occupancy rate in the city of Lisbon, the managers are aware and alert that this segment of market begins to assert itself. On the other hand, it is important to state the negative appreciation of the human resources training component, since it is general and transversal to all demand segments.
Description
Keywords
Seniores Turismo sénior Hotelaria Acessibilidade Lisboa Seniors Senior tourism Hospitality Accessibility Lisbon