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Publication
Plano de Negócios: Turismo em espaço rural na Serra de Tomar
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Advisor(s)
Abstract(s)
O Plano de Negócios que se apresenta tem como principal objetivo a implementação e exploração de uma unidade de Casas de Campo – as “Casas de Santa Iria” – na região de Tomar.
Sendo o Turismo sector fundamental para o desenvolvimento económico de um país, é pretendido através desta unidade de Turismo em Espaço Rural, estimular o desenvolvimento turístico da região, combatendo o abandono e a sazonalidade verificados nesta zona centro de Portugal.
Através deste projeto empreendedor, que consiste na reabilitação casas rurais para utilização turística, é aspirado demonstrar o verdadeiro significado de ambiente rural em plena harmonia com a natureza, através da hospitalidade tipicamente portuguesa e atividades complementares oferecidas pelo estabelecimento de Turismo em Espaço Rural “Casas de Santa Iria”.
Considerando o total de investimentos na ordem dos 220 mil euros, os fluxos de caixa previsionais e o custo de oportunidade do capital, o projeto apresenta um VAL de 913.749€, uma TIR de 57,41%% e um pay back period de quatro anos, critérios que garantem a sua viabilidade económico-financeira.
The business plan here presented aims to implement a project of countryside houses, called "Casas de Santa Iria", in the Centro region of Portugal, Tomar Tourism emerges as a key sector for economic development of a country, so for is intended through the implementation of this unit of rural tourism, stimulate tourism development in the region, fighting abandonment and seasonality verified in this area. Through this entrepreneurial project, which consists in the rehabilitation of rural houses for tourist purpose, is drawn to show the true meaning of rural environment in harmony with nature, through the typical portuguese hospitality and complementary activities offered by the rural tourism unit "Casas de Santa Iria". Considering the total investment of 220 thousand euros, the forecast cash flows and the opportunity cost of capital, the project has an NPV of € 913,749, an IRR of 57.41% and a payback period of four years, criteria which ensures the project viability.
The business plan here presented aims to implement a project of countryside houses, called "Casas de Santa Iria", in the Centro region of Portugal, Tomar Tourism emerges as a key sector for economic development of a country, so for is intended through the implementation of this unit of rural tourism, stimulate tourism development in the region, fighting abandonment and seasonality verified in this area. Through this entrepreneurial project, which consists in the rehabilitation of rural houses for tourist purpose, is drawn to show the true meaning of rural environment in harmony with nature, through the typical portuguese hospitality and complementary activities offered by the rural tourism unit "Casas de Santa Iria". Considering the total investment of 220 thousand euros, the forecast cash flows and the opportunity cost of capital, the project has an NPV of € 913,749, an IRR of 57.41% and a payback period of four years, criteria which ensures the project viability.
Description
Keywords
Plano de negócios Turismo Turismo em espaço rural Casas de campo Tomar Empreendedorismo Reabilitação Business Plan Rural tourism Countryside houses Entrepreneurship Rehabilitation
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril