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Closet: proposta para o desenvolvimento de um projeto que visa aumentar a vida útil de peças de vestuário e estimular o consumo consciente
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Abstract(s)
Este trabalho, desenvolvido no âmbito do projeto final de Mestrado em Design Management, tem como objetivo último a proposta de uma solução baseada na economia partilhada para o desenvolvimento de um modelo de negócio sustentável que visa aumentar o tempo útil de peças do vestuário afim de estimular o consumo consciente e promover a sustentabilidade no setor da moda.
Para o desenvolvimento do modelo proposto, esta investigação procurou, por meio de métodos qualitativos e quantitativos como pesquisa documental, inquérito e estudo de caso, verificar o entendimento sobre consumo sustentável e o comportamento de compra e uso de roupas, sapatos e acessórios, por parte dos consumidores, e analisar modelos de negócios que utilizam a economia partilhada, verificando seus pontos fortes e fracos.
No final do processo de investigação foi possível inferir que a maior parte dos consumidores possuem noções básicas e se preocupam com o consumo sustentável, apesar de ainda adotarem práticas com pouca expressão para garantir a sustentabilidade no domínio da moda e no seu dia a dia. Infere-se, ainda, que os consumidores estão cientes da importância da sustentabilidade, mas necessitam de estímulos efetivos, que não se assumam como custos extra para essa adoção.
Para além do projeto apresentado como suporte ao trabalho de investigação, visa-se a sua implementação em contexto real, mantendo vivos os objetivos aliados à sustentabilidade e à melhoria da qualidade de vida das pessoas e das próximas gerações.
This research, developed as part of the final project of Master in Design Management, has as its ultimate objective the proposal of a solution based on shared economy to develop a sustainable business model that aims to increase the useful life of garments in order to stimulate conscious consumption and promote sustainability in the fashion sector. For the development of the proposed model, this investigation sought, through qualitative and quantitative methods such as documentary research, questionnaire and case study, to verify the understanding of sustainable consumption and the purchase and use behavior of clothes, shoes and accessories by consumers and analyze business models that use the shared economy, checking their strengths and weaknesses. At the end of the research process it was possible to infer that most consumers have basic concepts and are concerned with sustainable consumption, although they still adopt few practices to ensure sustainability in the context of fashion in their daily lives. It is also inferred that consumers are aware of the importance of sustainability, but need practical incentives that do not entail extra costs to adopt sustainable measures. In addition to the project presented in this research work, its aim is to be implemented in a real context, keeping alive the objectives associated with sustainability and improving the quality of life for the next generations.
This research, developed as part of the final project of Master in Design Management, has as its ultimate objective the proposal of a solution based on shared economy to develop a sustainable business model that aims to increase the useful life of garments in order to stimulate conscious consumption and promote sustainability in the fashion sector. For the development of the proposed model, this investigation sought, through qualitative and quantitative methods such as documentary research, questionnaire and case study, to verify the understanding of sustainable consumption and the purchase and use behavior of clothes, shoes and accessories by consumers and analyze business models that use the shared economy, checking their strengths and weaknesses. At the end of the research process it was possible to infer that most consumers have basic concepts and are concerned with sustainable consumption, although they still adopt few practices to ensure sustainability in the context of fashion in their daily lives. It is also inferred that consumers are aware of the importance of sustainability, but need practical incentives that do not entail extra costs to adopt sustainable measures. In addition to the project presented in this research work, its aim is to be implemented in a real context, keeping alive the objectives associated with sustainability and improving the quality of life for the next generations.
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Keywords
Gestão do design Economia partilhada Moda Sustentabilidade Inovação Consumo consciente