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A Relevância da Componente Secundária na Competitividade de um Destino Turístico: Município de Inhambane (Moçambique)
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Abstract(s)
O sector do turismo está em grande crescimento a nível mundial e, paralelamente, verifica-se um grande crescimento da competitividade entre os destinos. A existência no destino de uma componente primária bastante atractiva não implica, necessariamente, que este seja competitivo em relação aos outros; é importante que o destino possua infra-estruturas, equipamentos e serviços (componente secundária)
que complementem a componente primária com vista à garantia da atracção, satisfação e bem-estar dos turistas. Uma vez desenvolvida e consolidada a componente secundária do destino, este poderá ter uma grande vantagem competitiva e reputação a nível global.
Sendo o Município de Inhambane (MI), um dos principais destinos turísticos de Moçambique e igualmente por ser considerado pelo governo moçambicano uma Área Prioritária para Investimentos Turísticos, a presente pesquisa tem como objectivo principal avaliar a influência da componente secundária existente no MI (alojamento, restauração-associada às unidades de alojamento, serviços de lazer e transporte) na sua competitividade no contexto do turismo internacional. Com vista à prossecução do objectivo referenciado, a pesquisa foi levada a cabo com recurso a métodos científicos usados nas pesquisas em ciências sociais, e neste sentido recorreu-se à: 1) pesquisa bibliográfica sobre o tema em análise e às entrevistas exploratórias dirigidas a profissionais especializados de diversas instituições públicas e privadas que operam directamente no sector do turismo no MI ou em sectores auxiliares, com vista a obtenção de informações úteis para o desenvolvimento da pesquisa e; 2) à aplicação de inquéritos aos turistas, à comunidade local e aos operadores turísticos como forma de conhecer-se a suas percepções em relação ao desenvolvimento da actividade turística no MI e em relação à sua satisfação no concernente a componente secundária do MI. Os resultados obtidos indicam que, de forma global, o turismo no MI apresenta tendências de crescimento e em relação à componente secundária, concluiu-se que esta é internacionalmente competitiva na medida em que a sua actual quantidade e qualidade gera a satisfação das necessidades dos turistas das diferentes
nacionalidades que visitam o destino. Apesar deste resultado, verificou-se a necessidade de melhoria da qualidade da componente secundária do MI com vista ao aumento do seu grau de satisfação por parte do público.
The tourism sector is growing worldwide and in parallel there is a large growth of competitiveness between destinations. The existence in the destination of a very attractive primary component does not mean by itself that it is competitive in relation to the others; it is important that the destination has infrastructures, equipment and services (secondary component) that complement the primary component with a view to ensuring the attractiveness, satisfaction and welfare of tourists. Once developed and consolidated the secondary component, the destination will be able to have a major globally competitive advantage and reputation. Inhambane Municipality (IM) as one of the main tourist destinations in Mozambique and is also considered by the Mozambican government a Priority Area for Tourism Investments. This research aims to evaluate the influence of the existing secondary component in IM (accommodation, catering associated to housing units, leisure services and Shuttle Service) on the destination competitiveness in the context of international tourism. In order to achieve the mentioned objective, the research was carried out using the scientific methods used in social science research, and so, were used: 1) literature on the subject in analysis and exploratory interviews addressed to the professionals from different public and private institutions operating directly in the tourism sector in IM or complementary sectors in order to obtain useful information for development of the research and; 2) Application of surveys to tourists, to local community and tour operators in order to know their perceptions regarding the development of tourism in IM and in relation to its satisfaction concerning to the secondary component. The results indicate that, generaly, tourism in IM presents growth trends and in relation to secondary component, it was concluded that this is internationally competitive because its current quantity and quality generates satisfaction and reach the tourists needs of different nationalities who visit the destination. Despite that, there is the need to improve the quality of IM secondary component in order to increase their degree of satisfaction from the public.
The tourism sector is growing worldwide and in parallel there is a large growth of competitiveness between destinations. The existence in the destination of a very attractive primary component does not mean by itself that it is competitive in relation to the others; it is important that the destination has infrastructures, equipment and services (secondary component) that complement the primary component with a view to ensuring the attractiveness, satisfaction and welfare of tourists. Once developed and consolidated the secondary component, the destination will be able to have a major globally competitive advantage and reputation. Inhambane Municipality (IM) as one of the main tourist destinations in Mozambique and is also considered by the Mozambican government a Priority Area for Tourism Investments. This research aims to evaluate the influence of the existing secondary component in IM (accommodation, catering associated to housing units, leisure services and Shuttle Service) on the destination competitiveness in the context of international tourism. In order to achieve the mentioned objective, the research was carried out using the scientific methods used in social science research, and so, were used: 1) literature on the subject in analysis and exploratory interviews addressed to the professionals from different public and private institutions operating directly in the tourism sector in IM or complementary sectors in order to obtain useful information for development of the research and; 2) Application of surveys to tourists, to local community and tour operators in order to know their perceptions regarding the development of tourism in IM and in relation to its satisfaction concerning to the secondary component. The results indicate that, generaly, tourism in IM presents growth trends and in relation to secondary component, it was concluded that this is internationally competitive because its current quantity and quality generates satisfaction and reach the tourists needs of different nationalities who visit the destination. Despite that, there is the need to improve the quality of IM secondary component in order to increase their degree of satisfaction from the public.
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Keywords
componente secundária competitividade turística destino turístico município Inhambane secondary component; tourism competitiveness tourism destination Inhambane municipality