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Relatório de estágio na Air France - KLM: design thinking, marca e identidade
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 10.06 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este relatório detalha e analisa o estágio decorrido pelo aluno Carlos Vieira, no escritório sediado em Portugal da Air France-KLM – entre Abril de 2015 e Outubro de 2015 – com vista à obtenção do grau de Mestre em Design e Cultura Visual, com especialização em Design Visual. Será feita uma breve apresentação da entidade acolhedora, para a qual foram realizados alguns trabalhos durante o período de estágio. Desde a sua estrutura organizacional à sua identidade, serão também apresentados alguns dos projectos em que o autor participou. Na Air France-KLM, o aluno teve um papel activo no exercício das suas funções, sendo que, por ter licenciatura em comunicação estratégica, possibilitou-se a colaboração também em projectos ligados à activação das marcas ou análise de mercado, para além dos trabalhos ligdos ao design gráfico.
O autor reflectiu, enquanto designer, na sociedade contemporânea e por isso mesmo, abordou na importância que o design thinking tem nos dias de hoje. O design thinking, a comunicação e a construção da uma marca serão questões abordadas explicitamente ou implicitamente, tendo como resultado final uma análise global da presença do Grupo Air France-KLM em Portugal. Estes temas serão um fio constante para toda a componente teórica deste relatório.
This report intends to describe and analyze the apprenticeship of the student Carlos Vieira, which took place at Portugal’s office of the Group Air France – KLM, between April and October 2015, granting him a schoolmaster degree in Design and Visual Culture and a specialization in Visual Design. The student will begin by making a brief presentation of the insitution, since his hierarchy to his brand identity, followed by a showcase of some projects he has cooperated during his training. At Air France – KLM, the student, as a designer, had a active role in his duties, but meaning that his background education is marketing, he had the possibility to work in different projects such as brand activations and market analysis, beyond his work connected to Graphic Design. During his internship, the author thaught in the comtemporary society and approach the importance of Design Thinking in current days. Design Thinking, communication and branding are questions that will be approached explicity or implicitly, giving as final resulte a global analysis of the presence of Air France – KLM Group in Portugal. These subjects will be the guide of the entire theoretical ground of this report.
This report intends to describe and analyze the apprenticeship of the student Carlos Vieira, which took place at Portugal’s office of the Group Air France – KLM, between April and October 2015, granting him a schoolmaster degree in Design and Visual Culture and a specialization in Visual Design. The student will begin by making a brief presentation of the insitution, since his hierarchy to his brand identity, followed by a showcase of some projects he has cooperated during his training. At Air France – KLM, the student, as a designer, had a active role in his duties, but meaning that his background education is marketing, he had the possibility to work in different projects such as brand activations and market analysis, beyond his work connected to Graphic Design. During his internship, the author thaught in the comtemporary society and approach the importance of Design Thinking in current days. Design Thinking, communication and branding are questions that will be approached explicity or implicitly, giving as final resulte a global analysis of the presence of Air France – KLM Group in Portugal. These subjects will be the guide of the entire theoretical ground of this report.
Description
Keywords
Design thinking Marca Gestão da marca Comunicação Design visual Relatório de estágio