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Publication
Gestão da Qualidade
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.6 MB | Adobe PDF |
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Abstract(s)
Como consequência de um mercado cada vez mais competitivo e crescente valorização das
necessidades dos clientes, muitas empresas têm vindo a adoptar políticas de gestão da
qualidade como forma de garantir a satisfação dos seus clientes e restantes stakeholders.
Com este trabalho, pretende-se constatar, por via exploratória, se realmente a
implementação e certificação de sistemas de gestão da qualidade são sinónimos de
melhoria contínua e obtenção de vantagem competitiva, ou se constituem apenas um
constrangimento imposto às empresas pela pressão do mercado. Para abordar esta
problemática, foi elaborado um estudo de caso na empresa Brisa Inovação e Tecnologia.
Constatou-se que a gestão da qualidade pode constituir um verdadeiro recurso estratégico
para as empresas se houver compromisso da gestão e envolvimento dos colaboradores.
As a result of an increasingly competitive market and growing appreciation of customer needs, many companies have adopted quality management policies in order to guarantee the satisfaction of its customers and other stakeholders. This work aims to discuss, through exploratory research, if the implementation and certification of quality management systems are indeed synonyms of continuous improvement and achievement of competitive advantage, or are merely a constraint imposed to companies by market pressure. To approach this problem, it was designed a case study in Brisa Inovação e Tecnologia. It was found that quality management might be a real strategic asset for companies if there is management commitment and employee involvement.
As a result of an increasingly competitive market and growing appreciation of customer needs, many companies have adopted quality management policies in order to guarantee the satisfaction of its customers and other stakeholders. This work aims to discuss, through exploratory research, if the implementation and certification of quality management systems are indeed synonyms of continuous improvement and achievement of competitive advantage, or are merely a constraint imposed to companies by market pressure. To approach this problem, it was designed a case study in Brisa Inovação e Tecnologia. It was found that quality management might be a real strategic asset for companies if there is management commitment and employee involvement.
Description
Keywords
Gestão da qualidade Sistemas de gestão da qualidade Vantagem competitiva