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Publication
A importância da responsabilidade social, na criação de relacionamentos com os Stakeholders Internos
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.15 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A Responsabilidade Social Corporativa tem sido colocada num plano elevado pelas empresas e pelas marcas. Ter uma estratégia de RSC, não significa fazer um patrocínio esporádico a uma instituição, significa sim, um plano bastante elaborado de ações, de projetos e de objetivos.
Definir as RSC, não é fácil, pois podemos ter várias definições e ser bastante abrangente. Cada empresa deve definir as suas estratégias de RSC, conforme o seu público alvo (Interno e Externo) e conforme os objetivos que tem definidos.
Cada vez mais, as marcas têm utilizado a RSC, como uma forma de diferenciação relativamente aos seus concorrentes e desta forma posicionando-se na mente dos consumidores, utilizando a RSC como um ponto de diferenciação.
Em Portugal as empresas portuguesas, já perceberam a importância da RSC, no mercado empresarial e corporativo, sendo que, cada vez mais vemos empresas que se destacam pelos seus programas de RSC.
O objetivo deste relatório de estágio, tem como finalidade perceber como a Responsabilidade Social Corporativa, pode melhorar o relacionamento entre a empresa e os Colaboradores.
Para se efetuar este estudo, foi realizado um estágio no departamento de Marketing e Comercial na empresa Carristur. Após a realização do estágio e do estudo, no qual se vai basear na criação de um inquérito a nível interno aos colaboradores da Carristur, será elaborado uma estratégia, a definição dos principais meios de comunicação internos e um plano de diversas atividades e projetos relacionados com a RSC, que terá como público alvo, os colaboradores da Carristur.
Corporate Social Responsibility was used at a high level by companies and brands. Having a CSR strategy does not mean sporadic sponsorship for a companie, it does mean a very elaborate plan of actions, projects and objectives. Defining CSR is not easy, as we can have several definitions and be very embracing. Each company must define its CSR strategies, according to its target audience (Internal and External) and according to the objectives it has defined. Increasingly, brands have used CSR as a way of differentiating themselves from their competitors and thus positioning themselves in the minds of consumers, using CSR as a point of differentiation. In Portugal, portuguese companies have already realized the importance of CSR, in the business and corporate market, and, increasingly we see companies that stand out for their CSR programs. The purpose of this internship report is to understand how Corporate Social Responsibility can improve the relationship between the company and its employees. To carry out this study, an internship was fulfilled in the Marketing and Commercial department at Carristur. After completing the internship and the study, which will be based on the creation of an internal survey to Carristur employees. A strategy will be drawn up, will be defined the main internal channels of communication and the creations of a plan for various activities and projects related to RSC, whose target audience will be Carristur employees.
Corporate Social Responsibility was used at a high level by companies and brands. Having a CSR strategy does not mean sporadic sponsorship for a companie, it does mean a very elaborate plan of actions, projects and objectives. Defining CSR is not easy, as we can have several definitions and be very embracing. Each company must define its CSR strategies, according to its target audience (Internal and External) and according to the objectives it has defined. Increasingly, brands have used CSR as a way of differentiating themselves from their competitors and thus positioning themselves in the minds of consumers, using CSR as a point of differentiation. In Portugal, portuguese companies have already realized the importance of CSR, in the business and corporate market, and, increasingly we see companies that stand out for their CSR programs. The purpose of this internship report is to understand how Corporate Social Responsibility can improve the relationship between the company and its employees. To carry out this study, an internship was fulfilled in the Marketing and Commercial department at Carristur. After completing the internship and the study, which will be based on the creation of an internal survey to Carristur employees. A strategy will be drawn up, will be defined the main internal channels of communication and the creations of a plan for various activities and projects related to RSC, whose target audience will be Carristur employees.
Description
Keywords
Responsabilidade Social Corporativa Comunicação Interna Colaboradores