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Comunicação interna em processos de mudança organizacional: avaliação da satisfação dos colaboradores Caso de estudo: Procurement EDP
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Abstract(s)
O presente relatório refere-se ao estágio curricular realizado na EDP, no subdepartamento de Procurement Excellence, no âmbito do mestrado em Gestão de Marketing. O principal objetivo consistiu em avaliar a satisfação dos colaboradores com a comunicação interna no decurso de uma mudança organizacional estrutural significativa. Na revisão da literatura foram abordados temas como, mudança organizacional, Procurement, comunicação organizacional, comunicação interna, ferramentas de comunicação interna, satisfação dos colaboradores com a comunicação interna, e os temas respetivos às dimensões abordadas no questionário, sendo estas, clima organizacional, qualidade dos meios de comunicação digitais e comunicação nas reuniões. Para tal, foi desenvolvido um estudo de natureza quantitativa, através da aplicação de um questionário “Internal Communication Satisfaction Questionnaire” (ICSQ) de Tkalac Verčič et al. (2021), a colaboradores da organização (n=51). A análise dos dados foi realizada com recurso ao software SPSS, permitindo identificar níveis de satisfação e aspetos críticos no processo comunicacional. Os resultados revelam uma perceção globalmente positiva da comunicação interna nas diferentes áreas de Procurement, embora com margem para otimização. A homogeneidade observada sugere consistência nos processos comunicacionais estabelecidos, mas reforça a necessidade de estratégias mais direcionadas e específicas de forma a atender às necessidades de cada equipa. A predominância de níveis moderados a altos de satisfação indica oportunidade de melhoria contínua rumo à excelência comunicacional, como no fortalecimento do envolvimento dos colaboradores e na otimização dos momentos formais de partilha de informação.
This report refers to the curricular internship undertaken at EDP, within the Procurement Excellence subdepartment, as part of the master’s degree in Marketing Management. The main objective was to assess employee satisfaction with internal communication during a significant structural organisational change. The literature review covered topics such as organisational change, procurement, organisational communication, internal communication, internal communication tools, employee satisfaction with internal communication, and the specific dimensions addressed in the questionnaire: organisational climate, quality of digital communication channels, and communication in meetings. A quantitative study was conducted by applying the “Internal Communication Satisfaction Questionnaire” by Tkalac Verčič et al. (2021) to employees within the organisation (n=51). Data analysis was performed using SPSS software, allowing the identification of satisfaction levels and critical aspects of the communication process. The results indicate an overall positive perception of internal communication across the various areas of Procurement, although there is room for improvement. The observed homogeneity suggests consistency in the established communication processes but also highlights the need for more targeted and specific strategies to address the needs of each team. The predominance of moderate to high satisfaction levels suggests opportunities for continuous improvement towards communication excellence, such as enhancing employee engagement and optimising formal information-sharing moments.
This report refers to the curricular internship undertaken at EDP, within the Procurement Excellence subdepartment, as part of the master’s degree in Marketing Management. The main objective was to assess employee satisfaction with internal communication during a significant structural organisational change. The literature review covered topics such as organisational change, procurement, organisational communication, internal communication, internal communication tools, employee satisfaction with internal communication, and the specific dimensions addressed in the questionnaire: organisational climate, quality of digital communication channels, and communication in meetings. A quantitative study was conducted by applying the “Internal Communication Satisfaction Questionnaire” by Tkalac Verčič et al. (2021) to employees within the organisation (n=51). Data analysis was performed using SPSS software, allowing the identification of satisfaction levels and critical aspects of the communication process. The results indicate an overall positive perception of internal communication across the various areas of Procurement, although there is room for improvement. The observed homogeneity suggests consistency in the established communication processes but also highlights the need for more targeted and specific strategies to address the needs of each team. The predominance of moderate to high satisfaction levels suggests opportunities for continuous improvement towards communication excellence, such as enhancing employee engagement and optimising formal information-sharing moments.
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Relatório de estágio [Gestão de Marketing Eletricidade Empreas Procurement Excellence Mudança organizacional EDP]