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Publication
CINE.PT: uma estratégia de promoção do cinema português
| Name: | Description: | Size: | Format: | |
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| 16.75 MB | Adobe PDF | |||
| 808.64 KB | Adobe PDF |
Advisor(s)
Abstract(s)
“Cine.pt - Uma Estratégia de Promoção do Cinema Português” é um projeto desenvolvido no âmbito do curso de Mestrado em Design & Publicidade do IADE-Universidade Europeia. Partiu de uma reflexão sobre a relação do público português com o cinema de produção nacional, caracterizada por uma forte alienação do consumidor, que conduz a uma reduzida quota de mercado dos filmes portugueses. De forma a responder à questão de saber como é que uma marca, associada a ferramentas digitais de divulgação e promoção, pode ajudar a combater o afastamento desse mesmo público com o seu cinema, criou-se o design da marca “cine.pt” e dos respetivos suportes de divulgação digital: website e aplicação. O objetivo é criar uma marca que identifique o cinema português e instrumentos digitais que permitam melhorar a sua divulgação e inserção no mercado.
"Cine.pt - A Strategy for the Promotion of Portuguese Cinema" is a project developed within the scope of the Master's Degree in Design & Advertising at IADE-Universidade Europeia. It started with a reflection on the relation of the Portuguese public with its national cinema, characterized by a strong alienation of the consumer, that leads to a reduced market share of the Portuguese films. In order to answer the question of how a brand, associated with digital tools of promotion and promotion, can help to fight the estrangement of this same public with its cinema, was created the design of the mark "cine.pt" and of its digital media: website and application. The goal is to create a brand that identifies Portuguese cinema and digital instruments that allow it to improve its dissemination and insertion in the market.
"Cine.pt - A Strategy for the Promotion of Portuguese Cinema" is a project developed within the scope of the Master's Degree in Design & Advertising at IADE-Universidade Europeia. It started with a reflection on the relation of the Portuguese public with its national cinema, characterized by a strong alienation of the consumer, that leads to a reduced market share of the Portuguese films. In order to answer the question of how a brand, associated with digital tools of promotion and promotion, can help to fight the estrangement of this same public with its cinema, was created the design of the mark "cine.pt" and of its digital media: website and application. The goal is to create a brand that identifies Portuguese cinema and digital instruments that allow it to improve its dissemination and insertion in the market.
Description
Keywords
Design e Publicidade Projeto de mestrado Marca Identidade visual Marketing digital Publicidade digital Cinema português