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Publication
GestWork: Empresa de trabalho Temporário
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.01 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O presente trabalho final de mestrado consiste na realização de um plano de negócios, tendo como objetivo a criação e implementação de uma empresa de trabalho temporário com enfoque na prestação de serviços no setor do Turismo.
A empresa, denominada GestWork, irá atuar inicialmente na cidade de Lisboa com futuro interesse em expandir os seus serviços a nível nacional e a outros setores e áreas de negócio.
Por forma a elaborar um plano de negócios bem estruturado e fundamentado, procedeu-se a análises detalhadas a envolventes distintas que podem influenciar o sucesso da GestWork. Nesta perspetiva, numa primeira fase, foram analisadas fontes secundárias de dados que permitiram aprofundar conhecimentos e abordar aspetos práticos e os processos burocráticos atinentes à implementação da empresa. Numa fase subsequente, recorreu-se a fontes primárias, que possibilitaram a realização de uma observação direta e via cliente mistério a empresas com produtos/serviços análogos, o que permitiu definir comparáveis (benchmarking) neste ramo de negócio.
Através das conclusões obtidas foi possível detalhar todos os processos, planos e estratégias a implementar pela GestWork, com o objetivo de criar valor para todos os stakeholders. A análise SWOT Dinâmica concretiza algumas ações com vista ao sucesso da empresa no ambiente concorrencial em que operará.
Por fim, procedeu-se a uma análise económico-financeira que confirmou a viabilidade económica do projeto, com base em três cenários: cenário base, cenário pessimista e cenário otimista.
This business project consists of a business plan for a temporary work company catering to the Tourism sector. The company, GestWork, will initially operate in Lisbon with an ambition to expand its services across Portugal in various business areas. I conducted a number of analyses in various fronts deemed to impact the success of GestWork. In this perspective, I analyzed secondary data sources that allowed me to deepen the knowledge and to approach practical aspects and the bureaucratic processes related to the implementation of the company. In a subsequent phase, primary sources were used, which made it possible to carry out direct observation to companies with similar products / services, and benchmarking this business area. Through the conclusions obtained, it was possible to detail all the processes, plans and strategies to be implemented by GestWork, in order to create value for all stakeholders. The dynamic SWOT analysis provides a number of actions catering to the success of GestWork notwithstanding the competitive environment in which it will operate. Finally, I conducted an economic-financial analysis confirming the economic viability of the project, based on three scenarios: base scenario, pessimistic scenario and optimistic scenario.
This business project consists of a business plan for a temporary work company catering to the Tourism sector. The company, GestWork, will initially operate in Lisbon with an ambition to expand its services across Portugal in various business areas. I conducted a number of analyses in various fronts deemed to impact the success of GestWork. In this perspective, I analyzed secondary data sources that allowed me to deepen the knowledge and to approach practical aspects and the bureaucratic processes related to the implementation of the company. In a subsequent phase, primary sources were used, which made it possible to carry out direct observation to companies with similar products / services, and benchmarking this business area. Through the conclusions obtained, it was possible to detail all the processes, plans and strategies to be implemented by GestWork, in order to create value for all stakeholders. The dynamic SWOT analysis provides a number of actions catering to the success of GestWork notwithstanding the competitive environment in which it will operate. Finally, I conducted an economic-financial analysis confirming the economic viability of the project, based on three scenarios: base scenario, pessimistic scenario and optimistic scenario.
Description
Keywords
Plano de negócios Trabalho temporário Recursos humanos Empreendedorismo social Stakeholders Projetos de investimento