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Publication
Portugal Onway
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 13.84 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este projeto tem como principal objetivo a criação de um website que facilita a escolha de destinos turísticos de Portugal. O Portugal Onway pretende auxiliar os consumidores na seleção do melhor destino de férias em Portugal, de acordo com as preferências de cada um e na procura de informação sobre os destinos. Este website, que tem como conceito base a personalização, destina-se à promoção do turismo português. Para testar a sua viabilidade e potencial foi criado um protótipo. Para este teste, foi utilizado um modelo exploratório executado em duas fases através da aplicação de questionários, com o objetivo de validar o website e realizar as alterações necessárias de acordo com as opiniões dos utilizadores. Os resultados foram analisados através da análise de estatística descritiva, análise fatorial e regressão linear múltipla. Os resultados permitem concluir a relevância do projeto e identificar em que se difere das outras soluções existentes. Os respondentes consideraram que o Portugal Onway é útil, auxilia na escolha do destino, é uma boa fonte de informação, é atrativo e organizado. O projeto demonstrou ser financeiramente sustentável.
This project aims to create a website that facilitates the choice of tourist destinations in Portugal. The Portugal Onway intended to assist consumers in the best vacation destination selection in Portugal, according to the preferences of each and seeking information about destinations. This website, which has a concept based on personalization, intended to promote portuguese tourism. To test viability and potential was created a prototype. For this test, we used an exploratory model implemented in two phases through the use of questionnaires, in order to validate the website and make the necessary changes based on the views of users. The results were analysed using descriptive statistics, factor analysis and multiple linear regression. The results show the relevance of the project and where it differs from other existing solutions. Respondents considered that Portugal Onway is useful, assists in choosing the destination, it is a good source of information, attractive and organized. The project proved to be financially sustainable.
This project aims to create a website that facilitates the choice of tourist destinations in Portugal. The Portugal Onway intended to assist consumers in the best vacation destination selection in Portugal, according to the preferences of each and seeking information about destinations. This website, which has a concept based on personalization, intended to promote portuguese tourism. To test viability and potential was created a prototype. For this test, we used an exploratory model implemented in two phases through the use of questionnaires, in order to validate the website and make the necessary changes based on the views of users. The results were analysed using descriptive statistics, factor analysis and multiple linear regression. The results show the relevance of the project and where it differs from other existing solutions. Respondents considered that Portugal Onway is useful, assists in choosing the destination, it is a good source of information, attractive and organized. The project proved to be financially sustainable.
Description
Keywords
Marketing Turismo Personalização Website Modelo exploratório