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Publication
Mulheres e raparigas: um estudo dos sentidos de gênero no Instagram das telenovelas Fuzuê e Flor sem tempo
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 10.84 MB | Adobe PDF |
Authors
Abstract(s)
Esta dissertação tem como objetivo geral compreender quais os sentidos de "mulher" que
são reproduzidos nas apresentações das protagonistas das telenovelas Fuzuê do Brasil e
Flor sem tempo de Portugal, a partir das publicações de pré-lançamento no Instagram.
Os objetivos específicos são: 1) analisar as publicações relacionadas com às
protagonistas com base em categorias pré-estabelecidas; 2) identificar se existe algum
padrão nas publicações; e 3) comparar os sentidos de “mulher” reproduzidos nas
publicações de pré-lançamento entre as telenovelas no Instagram. A metodologia seguiu
um percurso de 6 etapas, sendo elas: (1) pré-análise, (2) codificação (3) pesquisa prévia
(4) tabela temática (5) categorias de análise e (6) interpretação de dados. Como
resultado, destacamos que os sentidos de "mulher" nas telenovelas são diversos,
conforme evidenciado pelas categorias finais de gênero e racismo estrutural. Há um
entrelaçamento entre papéis tradicionais, como mãe, esposa e mulher do lar, e papéis de
mulheres trabalhadoras, independentes e que sabem o que querem. Esses sentidos
tanto reforçam padrões sociais quanto os desafiam dependendo do contexto cultural e da
narrativa de cada trama.
This dissertation has the general objective of understanding which meanings of “woman” are reproduced in the presentations of the protagonists of the soap opera Fuzuê from Brazil and Flor sem tempo from Portugal, based on their pre-launch posts on Instagram. The specific goals are 1) to analyze the posts related to the protagonists based on pre-established categories; 2) to identify whether there is any pattern in the posts; and 3) to compare the meanings of “woman” reproduced in the pre-launch posts between the soap opera on Instagram. The methodology followed a 6-stage path: (1) pre-analysis, (2) coding (3) prior research (4) thematic table (5) analysis categories and (6) data interpretation. As a result, we highlight that the meanings of “woman” in soap opera are diverse, as evidenced by the final categories of gender and structural racism. There is an intertwining between traditional roles, such as mother, wife and housewife, and roles of working women who are independent and know what they want. These meanings both reinforce social standards and challenge them, depending on the cultural context and narrative of each plot.
This dissertation has the general objective of understanding which meanings of “woman” are reproduced in the presentations of the protagonists of the soap opera Fuzuê from Brazil and Flor sem tempo from Portugal, based on their pre-launch posts on Instagram. The specific goals are 1) to analyze the posts related to the protagonists based on pre-established categories; 2) to identify whether there is any pattern in the posts; and 3) to compare the meanings of “woman” reproduced in the pre-launch posts between the soap opera on Instagram. The methodology followed a 6-stage path: (1) pre-analysis, (2) coding (3) prior research (4) thematic table (5) analysis categories and (6) data interpretation. As a result, we highlight that the meanings of “woman” in soap opera are diverse, as evidenced by the final categories of gender and structural racism. There is an intertwining between traditional roles, such as mother, wife and housewife, and roles of working women who are independent and know what they want. These meanings both reinforce social standards and challenge them, depending on the cultural context and narrative of each plot.
Description
Keywords
telenovela gênero racismo Instagram análise de conteúdo soap opera gender racism content analysis