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Publication
Plano de negócio : Nós Queremos! Crowdfunding para eventos musicais em Portugal
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.15 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este trabalho visa a elaboração de um Plano de Negócio de uma plataforma de crowdfunding em Portugal dedicada exclusivamente a eventos musicais – a “Nós Queremos!”. Trata-se de um modelo de negócio que pretende agregar através de um website, informações sobre música, a possibilidade do público poder escolher aquilo que quer assistir ao vivo, dos artistas tornarem os seus projetos visíveis e dos produtores de eventos se financiarem.
O turismo e os eventos são setores fundamentais para o desenvolvimento do país e a “Nós Queremos!” pretende ajudar a promover e estimular esses sectores de forma a contribuir para a criação de valor acrescentado para Portugal.
Os resultados obtidos, quer no estudo de mercado quer no plano financeiro, evidenciam uma sustentabilidade que permite concluir que o projeto é oportuno, tem mercado e cumpre os critérios de viabilidade económico-financeira, devendo por isso passar à fase de implementação.
This work aims at the development of a business plan of a crowdfunding platform in Portugal dedicated exclusively to musical events - the “Nós Queremos!” This is a business model that you want to add via a website, music information, the possibility for the public to choose what you want to watch live, artists make their visible projects and event producers to finance. Tourism and events are key sectors for the development of the country and the “Nós Queremos!” is intended to help to promote and encourage these sectors to contribute for the creation of added value for Portugal. The results, both in market research and in financial terms, show a sustainability which shows that the design is appropriate takes market and meets the criteria of viability and must therefore enter the implementation phase.
This work aims at the development of a business plan of a crowdfunding platform in Portugal dedicated exclusively to musical events - the “Nós Queremos!” This is a business model that you want to add via a website, music information, the possibility for the public to choose what you want to watch live, artists make their visible projects and event producers to finance. Tourism and events are key sectors for the development of the country and the “Nós Queremos!” is intended to help to promote and encourage these sectors to contribute for the creation of added value for Portugal. The results, both in market research and in financial terms, show a sustainability which shows that the design is appropriate takes market and meets the criteria of viability and must therefore enter the implementation phase.
Description
Keywords
Eventos Musicais Crowdfunding Empreendedorismo Turismo Plano de negócio Music Events Entrepreneurship Tourism Business plan