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Publication
The role of design management methods and styles in increase of the productivity
| Name: | Description: | Size: | Format: | |
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| 13.84 MB | Adobe PDF |
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Abstract(s)
A gestão do design é um aspecto realmente importante na avaliação da empresa. No mundo de hoje, em que as coisas mudam tão rapidamente, as empresas devem aprender a ser flexíveis nos seus processos de trabalho para se conseguirem destacar no mercado. É necessário definer os métodos mais eficientes, de forma a atingir um bom nível de produtividade numa determinada empresa.
O principal objetivo deste Trabalho Final de Mestrado assenta no aumento da produtividade da empresa de Serviços de Marketing abordada, introduzindo uma nova abordagem na escolha de métodos e técnicas de gestão.
Em primeiro lugar, será feita uma análise SWOT da empresa, que permitirá entender como a empresa opera internamente, bem como os aspectos de influência externa da empresa e seus pontos fracos. Numa segunda fase, será feita uma análise dos diversos métodos de gestão, o que permitirá entender em que casos aumentará a produtividade da empresa.
Na última parte será sugerida uma estratégia na determinação dos métodos de gestão, de acordo com a situação externa e interna. Esta mesma abordagem foi implementada na empresa, ao longo de quarto diferentes projetos, e os resultados foram coletados. Por sua vez, foi verificado um aumento da produtividade e, portanto, esta nova abordagem para determinar um método de gestão pode ser considerada efetiva.
Design management is a really important aspect in the evaluation of the company. In today's world, when things change so quickly, companies must learn how to be flexible in their work processes to remain prominent players in the market. The most efficient methods need to be chosen to reach the highest increase of the productivity in the specific company. The main objective of the thesis is to increase the productivity of the agency of Marketing Services by introducing a new approach to choosing management methods and styles. First of all the thesis will include the SWOT analysis of the company, what will help to define how the company operates, internally and also the external influence aspects of the company and realize the location of weaknesses. Second, the deep analysis of the suitable management styles and methods would be provided, what will help to understand in which cases it will increase the productivity of the company. Last part would include the recommendation for the method of choice of methods and styles of management according to the external and internal situation. This approach has been implemented to the company during four projects and results were collected. The results showed the increase of the productivity. The new approach to choosing a style and method of management can be considered effective.
Design management is a really important aspect in the evaluation of the company. In today's world, when things change so quickly, companies must learn how to be flexible in their work processes to remain prominent players in the market. The most efficient methods need to be chosen to reach the highest increase of the productivity in the specific company. The main objective of the thesis is to increase the productivity of the agency of Marketing Services by introducing a new approach to choosing management methods and styles. First of all the thesis will include the SWOT analysis of the company, what will help to define how the company operates, internally and also the external influence aspects of the company and realize the location of weaknesses. Second, the deep analysis of the suitable management styles and methods would be provided, what will help to understand in which cases it will increase the productivity of the company. Last part would include the recommendation for the method of choice of methods and styles of management according to the external and internal situation. This approach has been implemented to the company during four projects and results were collected. The results showed the increase of the productivity. The new approach to choosing a style and method of management can be considered effective.
Description
Keywords
Gestão do design Produtividade Modelos de gestão Projeto de mestrado