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Publication
Plano de negócio – Príncipe ElectriCar
| Name: | Description: | Size: | Format: | |
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| 2.01 MB | Adobe PDF |
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Abstract(s)
O turismo apresenta-se como um dos mais importantes fatores de desenvolvimento a nível mundial. Em prol deste desenvolvimento, tem-se observado que este e o conceito de sustentabilidade ambiental têm caminhado em simultâneo.
A ilha do Príncipe é hoje considerada reserva mundial da biosfera atribuída pela UNESCO. O turismo nesta região tem vindo a desenvolver e com este, a preservação ambiental tem ganho uma nova importância, minorando os efeitos negativos desta atividade e maximizando os pontos positivos, promovendo assim uma sustentabilidade económica, social e ambiental.
É neste contexto, que surge a ideia da criação do Príncipe ElectriCar, que consiste numa empresa de rent-a car na região autónoma do Príncipe com a implementação de veículos de energias alternativas, mais concretamente a energia solar.
Desta forma, o presente projeto tem como objetivo a elaboração de um plano de negócios e a análise da viabilidade financeira da Príncipe ElectriCar, cujos valores assentam na promoção da inovação do Turismo na região, na criação de valor para o cliente, para a sociedade e sobretudo para o meio ambiente da Região Autónoma do Príncipe. Para tal, foi realizado um enquadramento teórico do projeto, aprofundando conceitos como o Turismo, a Sustentabilidade da atividade turística, a evolução do veículo elétrico e da atividade económica de rent-a-car, com o intuito de compreender o modo como a empresa Príncipe ElectriCar pode contribuir para o desenvolvimento sustentável da ilha do Príncipe. Foi realizada também uma análise de toda a envolvente, com o intuito de perceber qual a melhor forma de posicionar o projeto nesta região. Por último, foi delineado todo o plano financeiro em que o projeto se insere, demonstrando a viabilidade económica e financeira do mesmo
Tourism has been an important factor in worldwide development. In fact, related to this development, it has been possible to observe that this activity and the concept of environmental sustainability had been growing simultaneously. The island of Príncipe is today considered a world biosphere reserve as attributed by UNESCO. Tourism in this region has been developing and with it, environmental preservation has gained new importance, to mitigate the negative effects of this activity and maximize the positive factors, thus ensuring economic, social and environmental sustainability. Bearing in mind this context, the idea to create the Príncipe ElectriCar has emerged, consisting on a rent-a car company in the Autonomous Region of Príncipe with the implementation of alternative energy vehicles, more specifically solar energy. In this way, the current project aims to prepare a business plan and analyze the financial viability of Príncipe ElectriCar, whose values are based on promoting tourism and innovation in the region, creating value for the customer, society and especially for the environment of the Autonomous Region of Príncipe.For this purpose, a theoretical framework of the project was carried out, deepening concepts such as Tourism, the Sustainability of tourist activity, the evolution of the electric vehicle and the economic activity of rent-a car, to understand how the company Príncipe ElectriCar can contribute to the sustainable development of the island of Príncipe. An analysis of the entire environment was also carried out to understand the best way to position the project in this region. Finally, the entire financial plan of the project is inserted was outlined, demonstrating its economic and financial viability
Tourism has been an important factor in worldwide development. In fact, related to this development, it has been possible to observe that this activity and the concept of environmental sustainability had been growing simultaneously. The island of Príncipe is today considered a world biosphere reserve as attributed by UNESCO. Tourism in this region has been developing and with it, environmental preservation has gained new importance, to mitigate the negative effects of this activity and maximize the positive factors, thus ensuring economic, social and environmental sustainability. Bearing in mind this context, the idea to create the Príncipe ElectriCar has emerged, consisting on a rent-a car company in the Autonomous Region of Príncipe with the implementation of alternative energy vehicles, more specifically solar energy. In this way, the current project aims to prepare a business plan and analyze the financial viability of Príncipe ElectriCar, whose values are based on promoting tourism and innovation in the region, creating value for the customer, society and especially for the environment of the Autonomous Region of Príncipe.For this purpose, a theoretical framework of the project was carried out, deepening concepts such as Tourism, the Sustainability of tourist activity, the evolution of the electric vehicle and the economic activity of rent-a car, to understand how the company Príncipe ElectriCar can contribute to the sustainable development of the island of Príncipe. An analysis of the entire environment was also carried out to understand the best way to position the project in this region. Finally, the entire financial plan of the project is inserted was outlined, demonstrating its economic and financial viability
Description
Keywords
Turismo Sustentabilidade Veículos elétricos Plano de negócio Tourism Environment Electric Vehicles Business plan