Publicação
Designing Mobile Service experiences, an exploratory study
| dc.contributor.author | Sarmento, Teresa | |
| dc.contributor.author | Patrício, Lia | |
| dc.contributor.author | Bártolo, José | |
| dc.date.accessioned | 2015-01-22T16:35:25Z | |
| dc.date.available | 2015-01-22T16:35:25Z | |
| dc.date.issued | 2009-11-24 | |
| dc.description.abstract | This paper presents the results of an exploratory study on the relevance of experiential factors when using services. The multidisciplinary approach is stressed seeing that is an important contribution in terms of service design interfaces. The project aimed at identifying elements for designing service experiences and for contributing to an improved service design and testing process. The paper presents a study carried out on a group of participants in a creative training course on innovation. This study challenged participants to create a tool for modelling a new mobile loyalty service. Its main objective was the development and increase of this kind of experience tests instrument based on the interaction of several techniques. | por |
| dc.identifier.uri | http://hdl.handle.net/10400.26/7549 | |
| dc.language.iso | eng | por |
| dc.publisher | DeThinking Service ReThinking Design | por |
| dc.subject | Mobile Service | por |
| dc.subject | Design | por |
| dc.title | Designing Mobile Service experiences, an exploratory study | por |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Oslo | por |
| oaire.citation.title | First Nordic Conference on Service Design and Service Innovation | por |
| rcaap.rights | openAccess | por |
| rcaap.type | conferenceObject | por |