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Advisor(s)
Abstract(s)
This paper presents the results of an exploratory study on the relevance of
experiential factors when using services. The multidisciplinary approach is stressed
seeing that is an important contribution in terms of service design interfaces. The
project aimed at identifying elements for designing service experiences and for
contributing to an improved service design and testing process. The paper presents a
study carried out on a group of participants in a creative training course on
innovation. This study challenged participants to create a tool for modelling a new
mobile loyalty service. Its main objective was the development and increase of this
kind of experience tests instrument based on the interaction of several techniques.
Description
Keywords
Mobile Service Design