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Advisor(s)
Abstract(s)
A presente dissertação de Mestrado em Ciências Empresariais constitui um estudo sobre o
conhecimento, inovações decorrentes e estratégias existentes num grupo de empresas do setor
da construção de moldes na zona industrial da Marinha Grande. O método utilizado é um estudo
de caso único, sendo que após a revisão bibliográfica é acrescido o trabalho empírico, tendo sido
escolhido para o efeito, o Grupo Moldoeste. Nesta organização são efetuadas entrevistas a quatro
gestores, com o intuito de perceber que tipo de conhecimento prevalece e dado a sua importância,
como se desenvolve e torna explícito para todos os seus membros, trazendo vantagens. Além do
conhecimento, importa também conhecer quais as inovações e estratégias praticadas no Grupo
Moldoeste, estando no entanto estes dois temas sempre ligados ao conhecimento.
Após o trabalho de campo, que se constitui pela realização de entrevistas, observação
direta e recolha de documentos, é feita uma análise das entrevistas a que se seguem as principais
conclusões, estas últimas relacionando as entrevistas sempre que possível com o conteúdo
teórico previamente abordado na revisão bibliográfica.
Abstract: The present Master thesis in business sciences constitutes a study about the knowledge, resulting innovations and existing strategies in a group of companies in the molds construction industry, at Marinha Grande industrial area. The method used is a single case study, being that after the bibliographical revision an empirical work was done through the analysis of, the Moldoeste Group. In this organization interviews with four managers were carried out, in order to understand what kind of knowledge prevails, and given its importance, how it develops and turns explicit for all members, understanding what advantages it brings. Beyond knowledge, it is also important to know which innovations and strategies are practiced in the Moldoeste Group, being these two themes always linked to knowledge. After the field work, which is done with the aid of interviews, direct observation and collecting documents, an analysis of the interviews is made followed by the main conclusions, the latter relating the interviews, whenever possible, with the theoretical content previously addressed in the literature review.
Abstract: The present Master thesis in business sciences constitutes a study about the knowledge, resulting innovations and existing strategies in a group of companies in the molds construction industry, at Marinha Grande industrial area. The method used is a single case study, being that after the bibliographical revision an empirical work was done through the analysis of, the Moldoeste Group. In this organization interviews with four managers were carried out, in order to understand what kind of knowledge prevails, and given its importance, how it develops and turns explicit for all members, understanding what advantages it brings. Beyond knowledge, it is also important to know which innovations and strategies are practiced in the Moldoeste Group, being these two themes always linked to knowledge. After the field work, which is done with the aid of interviews, direct observation and collecting documents, an analysis of the interviews is made followed by the main conclusions, the latter relating the interviews, whenever possible, with the theoretical content previously addressed in the literature review.
Description
Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau
de
Mestre em Ciências Empresariais-Gestão de PME
Keywords
Conhecimento inovação estratégia setor de moldes knowledge innovation strategy sector of molds
Citation
Publisher
Instituto Politécnico de Setúbal. Escola Superior de Ciências Empresariais