Publicação
Global pathways for excellence: internationalizing olive oil from Herdade da Bica
| dc.contributor.advisor | Salomão, Miriam | |
| dc.contributor.author | Nogueira, Vasco de Magalhães Pereira dos Santos | |
| dc.date.accessioned | 2025-11-24T12:28:27Z | |
| dc.date.available | 2025-11-24T12:28:27Z | |
| dc.date.issued | 2025-10-20 | |
| dc.description.abstract | The thesis aims to develop a strategic plan for the internationalization of Herdade da Bica’s premium olive oil by comprehending the most significant drivers (political, economic, sociocultural) that affect international market forces; exploring the internal capacity and positioning of Herdade da Bica in the premium olive oil market; to develop a strategic internationalization proposal, focusing on the selection of target markets, distribution channels, competitive positioning, and differentiation. A well-balanced strategic plan received support in a comprehensive literature review on internationalization, which examined its historical roots, organizational processes, and strategic adaptations necessary to compete in global markets. The literature review also proceeded into internationalization of Portuguese olive oil as a blend of tradition and innovation, the contribution of family firms in preserving authenticity while growing overseas, and adoption of sustainability as an engine of competitiveness. This conceptual basis supported careful selection of target markets—Japan, Germany, and Brazil—and justified the functional decisions in marketing, operations, and in-house organization. The procedure entailed the application of an external environmental analysis (PESTEL and Porter’s Five Forces) complemented by an exhaustive internal firm diagnosis, empirically supported by evidence gathered from operators in the industry. Combining the analyses in a SWOT matrix facilitated the clear identification of Herdade da Bica's competitive advantages—vertical integration and investment in sustainability—while noting weaknesses in operation scale and a lack of an internal international commercial framework. Functionally, the project provides actionable marketing, operations, organizational design, and financial management suggestions with explicit focus on flexibility in production, brand reinforcement in target marketplaces, adaptations in logistics, and team organization. The financial plan supported the financial sustainability and the potential for growth in the strategy but also recorded financial challenges early in internationalization. | por |
| dc.identifier.tid | 204051029 | |
| dc.identifier.uri | http://hdl.handle.net/10400.26/59978 | |
| dc.language.iso | eng | |
| dc.rights.uri | N/A | |
| dc.subject | Internationalization | |
| dc.subject | Olive Oil | |
| dc.subject | Sustainability | |
| dc.subject | Family Business | |
| dc.title | Global pathways for excellence: internationalizing olive oil from Herdade da Bica | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.grantor | Instituto Português de Administração de Marketing | |
| thesis.degree.name | Mestrado em Gestão de Negócios |