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Gestão da comunicação e as relações públicas da GNR: O sítio da GNR
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Advisor(s)
Abstract(s)
A Internet é a marca cultural da sociedade contemporânea, denominada por
Sociedade da Informação, onde a informação e serviços nela disponíveis são objeto de crescente utilização, nomeadamente os sítios. As instituições recorrem a esta ferramenta comunicacional ao serviço das relações públicas, para garantir uma comunicação mais eficiente que as aproxime dos cidadãos.
Neste contexto, foi objetivo desta investigação perceber como o sítio da Guarda Nacional Republicana na Internet disponibiliza a informação institucional e os serviços online, tendo em conta as expetativas e necessidades dos cidadãos na área da segurança.
Este trabalho apresenta na primeira parte o enquadramento conceptual de suporte à
investigação e, na segunda parte versa-se sobre o estudo de caso do sítio da Guarda Nacional Republicana. Numa abordagem qualitativa, realizou-se a análise comparativa dos sítios dos serviços centrais de natureza operacional do Ministério da Administração Interna. Para tal, foi desenvolvida uma Tabela de Análise com cinco indicadores de avaliação, ao nível dos conteúdos, acessibilidade, usabilidade e navegabilidade, privacidade e autenticação, e serviços, onde se incluem, também, os serviços policiais e de segurança. Esta análise foi realizada por cinco especialistas das áreas de comunicação, design de comunicação, marketing, informática e jornalismo.
Com os resultados deste procedimento verificou-se que, em relação à qualidade da arquitetura da informação, o sítio da Polícia de Segurança Pública obteve a classificação de nível Muito Bom, distinguindo-se dos restantes sítios analisados que conquistaram apenas a classificação de nível Bom. A Guarda Nacional Republicana destacou-se com a melhor classificação ao nível serviços policiais e de segurança.
Concluiu-se com esta investigação que o sítio da Guarda Nacional Republicana é
uma ferramenta de divulgação de conteúdos de cariz policial que fomenta a cidadania digital como forma de chegar até ao cidadão.
Abstract The Internet is a cultural brand of contemporary society, known as Information Society, where information and services available are subject to an increasing use, to wit sites. Institutions rely on this communication tool at the service of public relations, to ensure a more efficient communication which will bring citizens together. In this context, the aim of this investigation was to see how the site of the National Republican Guard on the Internet provides institutional information and online services, taking into account the needs and expectations of citizens in the area of security. The first part of this work presents the conceptual framework used as research support, and the second part is centered on the case study of the National Republican Guard site. In a qualitative approach, we made a comparative analysis of the Ministry of Internal Affairs central services sites of operational nature. To this end, we developed an Analysis Table with five evaluation indicators, the level of content, accessibility, usability and navigability, and privacy and authentication services, which also include the police and security services. This analysis was carried out by five experts in the fields of communication, communication design, marketing, information technology and journalism. With the results of this procedure, we discovered that, regarding the architectural quality of information, the site of Public Security Police was rated Very Good, distinguishing itself from other sites analyzed, which were rated only as Good. The National Republican Guard stood out with the highest score at police and security services. With this investigation, we concluded that the National Republican Guard site is a dissemination tool of police-oriented contents that fosters digital citizenship as a way to reach citizens.
Abstract The Internet is a cultural brand of contemporary society, known as Information Society, where information and services available are subject to an increasing use, to wit sites. Institutions rely on this communication tool at the service of public relations, to ensure a more efficient communication which will bring citizens together. In this context, the aim of this investigation was to see how the site of the National Republican Guard on the Internet provides institutional information and online services, taking into account the needs and expectations of citizens in the area of security. The first part of this work presents the conceptual framework used as research support, and the second part is centered on the case study of the National Republican Guard site. In a qualitative approach, we made a comparative analysis of the Ministry of Internal Affairs central services sites of operational nature. To this end, we developed an Analysis Table with five evaluation indicators, the level of content, accessibility, usability and navigability, and privacy and authentication services, which also include the police and security services. This analysis was carried out by five experts in the fields of communication, communication design, marketing, information technology and journalism. With the results of this procedure, we discovered that, regarding the architectural quality of information, the site of Public Security Police was rated Very Good, distinguishing itself from other sites analyzed, which were rated only as Good. The National Republican Guard stood out with the highest score at police and security services. With this investigation, we concluded that the National Republican Guard site is a dissemination tool of police-oriented contents that fosters digital citizenship as a way to reach citizens.
Description
Keywords
Comunicação Institucional Relações Públicas Sítio Arquitetura da Informação Serviços online
Citation
Publisher
Academia Militar. Direção de Ensino