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Publication
Contributo do Projeto Inspiring Future para a colocação de estudantes no Ensino Superior: O caso do Politécnico de Portalegre
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| 4.66 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Esta dissertação tem como ponto central o Projeto Inspiring Future (IF) e a sua relevância no
processo de colocação dos estudantes no ensino superior.
O objetivo geral desta investigação é analisar de que forma o Projeto IF contribui para
potenciar a comunicação da oferta formativa das Instituições de Ensino Superior (IES) e
reforçar a sua relação com os estudantes em fase de escolha académica.
Apresenta-se uma breve descrição e análise do Ensino Superior em Portugal, explorando um
pouco a estrutura do sistema e a sua evolução ao longo da última década. Este
enquadramento visa compreender a problemática da colocação de estudantes, identificando
as tendências demográficas, nomeadamente as faixas etárias e o sexo dos estudantes
inscritos no ensino superior neste período temporal.
O Projeto IF é descrito detalhadamente desde a criação da Associação Inspirar o Futuro, que
lhe deu origem, destacando a sua missão, objetivos, estratégias e ações direcionadas para a
captação e orientação de estudantes para o ensino superior. O projeto assume-se, assim,
como um contributo significativo para o prosseguimento de estudos de nível superior.
A metodologia adotada consistiu numa abordagem qualitativa, centrada no estudo de caso
do Politécnico de Portalegre, instituição que colabora com o projeto desde o ano de 2013.
Foram utilizados dois procedimentos metodológicos principais: entrevistas semi-diretivas e
inquérito por questionário, para análise dos dados obtidos utilizou-se o software SPSS.
Embora a análise contemple o panorama nacional e o conjunto das IES, o estudo de caso
desta investigação incide sobre o Politécnico de Portalegre, com o objetivo de compreender
qual o contributo do Projeto IF na colocação de estudantes nesta instituição.
This dissertation focuses on the Inspiring Future (IF) Project and its relevance in the process of placing students in higher education. The main objective of this research is to analyse how the IF Project contributes to enhancing the communication of HEI training offers and strengthening their relationship with students who are in the academic decision-making phase. A brief description and analysis of Higher Education in Portugal is presented, exploring the structure of the system and its evolution over the past decade. This contextualization aims to support the understanding of the issue of student placement by identifying demographic trends, namely the age groups and gender of students enrolled in higher education during this period. The IF Project is described in detail from the creation of the Associação Inspirar o Futuro, which originated it, highlighting its mission, objectives, strategies and actions aimed at attracting and guiding students towards higher education. The project is thus positioned as a significant contribution to the pursuit of studies at the higher -education level. The methodology adopted consisted of a qualitative approach, centred on the case study of the Polytechnic Institute of Portalegre, an institution that has collaborated with the project since 2013. Two main methodological procedures were used: semi-structured interviews and questionnaire surveys; SPSS software was used to analyse the collected data. Although the analysis considers the national context and the set of higher education institutions, the case study of this research focuses on the Polytechnic Institute of Portalegre, with the purpose of understanding the contribution of the IF Project to the placement of students in this institution.
This dissertation focuses on the Inspiring Future (IF) Project and its relevance in the process of placing students in higher education. The main objective of this research is to analyse how the IF Project contributes to enhancing the communication of HEI training offers and strengthening their relationship with students who are in the academic decision-making phase. A brief description and analysis of Higher Education in Portugal is presented, exploring the structure of the system and its evolution over the past decade. This contextualization aims to support the understanding of the issue of student placement by identifying demographic trends, namely the age groups and gender of students enrolled in higher education during this period. The IF Project is described in detail from the creation of the Associação Inspirar o Futuro, which originated it, highlighting its mission, objectives, strategies and actions aimed at attracting and guiding students towards higher education. The project is thus positioned as a significant contribution to the pursuit of studies at the higher -education level. The methodology adopted consisted of a qualitative approach, centred on the case study of the Polytechnic Institute of Portalegre, an institution that has collaborated with the project since 2013. Two main methodological procedures were used: semi-structured interviews and questionnaire surveys; SPSS software was used to analyse the collected data. Although the analysis considers the national context and the set of higher education institutions, the case study of this research focuses on the Polytechnic Institute of Portalegre, with the purpose of understanding the contribution of the IF Project to the placement of students in this institution.
Description
Keywords
Ensino superior Politécnico de Portalegre Projeto Inspiring Future Estudantes Comunicação Organizacional Institucional e Estratégica Higher education Polytechnic Institute of Portalegre Inspiring Future Project Students Organizational Institutional and Strategic Communication