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Estratégias e processo de internacionalização nos mercados: caso de estudo: Vale da Veiga - Sociedade Agrícola Lda.
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Abstract(s)
A internacionalização é um fenómeno frequente nas empresas, impulsionado pela
globalização e pela necessidade de crescimento e competência, face a um mercado cada vez
mais competitivo.
No entanto, as estratégias adotadas no processo de internacionalização variam bastante,
tendo em conta o tipo de empresa, a sua atividade, os recursos disponíveis e o país ou países
para onde se pretende internacionalizar. Este é um procedimento demorado, na medida em que
é necessário calcular os custos e os riscos associados à internacionalização, implicando um
estudo aprofundado sobre o país (ou países) e o mercado (ou mercados) de destino, para que a
internacionalização se efetue com sucesso.
O presente projeto aplicado tem como objetivo descrever o processo de
internacionalização e as estratégias adotadas por uma empresa portuguesa, a Vale da Veiga –
Sociedade Agrícola Lda, para os mercados. Para o efeito foi utilizada a tipologia de investigação
de estudo de caso.
Neste estudo foi feita a caraterização da empresa, dos mercados e também analisada a
escolha dos países, as motivações, os modos de entrada e os obstáculos associados à expansão
internacional. Foram analisados também os objetivos internacionais do caso em estudo e
realizado um contraponto sobre a relação entre algumas das linhas mestras sobre
internacionalização, tendo em conta a necessidade de adaptação local e a pressão sobre os
custos.
Internationalization is a frequent phenomenon in companies, driven by globalization and the need for growth and competence in the face of an increasingly competitive market. However, the strategies adopted in the internationalization process vary widely, taking into account the type of company, its activity, the resources available and the country or countries to which it intends to internationalize. This is a lengthy procedure, as it is necessary to calculate the costs and risks associated with internationalization, involving a thorough study of the country (or countries) and the destination market (or markets) for internationalization to take place success. The present project aims to describe the internationalization process and the strategies adopted by a Portuguese company, Vale da Veiga - Sociedade Agrícola Lda, for the markets. For this purpose the case study research typology was used. In this study the characterization of the company, the markets and the choice of countries, the motivations, the modes of entry and the obstacles associated with international expansion were analyzed. The international objectives of the case study were also analyzed and a counterpoint was made about the relationship between some of the guidelines on internationalization, taking into account the need for local adaptation and the pressure on costs.
Internationalization is a frequent phenomenon in companies, driven by globalization and the need for growth and competence in the face of an increasingly competitive market. However, the strategies adopted in the internationalization process vary widely, taking into account the type of company, its activity, the resources available and the country or countries to which it intends to internationalize. This is a lengthy procedure, as it is necessary to calculate the costs and risks associated with internationalization, involving a thorough study of the country (or countries) and the destination market (or markets) for internationalization to take place success. The present project aims to describe the internationalization process and the strategies adopted by a Portuguese company, Vale da Veiga - Sociedade Agrícola Lda, for the markets. For this purpose the case study research typology was used. In this study the characterization of the company, the markets and the choice of countries, the motivations, the modes of entry and the obstacles associated with international expansion were analyzed. The international objectives of the case study were also analyzed and a counterpoint was made about the relationship between some of the guidelines on internationalization, taking into account the need for local adaptation and the pressure on costs.
Description
Keywords
Internacionalização Estratégias Custos Adaptação Local Desafios