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O design participativo como ferramenta no processo de mitigação do descarte de vestuário
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Abstract(s)
A transformação da indústria têxtil e de moda e o interesse na produção e consumo sustentáveis de roupas está crescendo. A preocupação ambiental e responsabilidade sustentável, passam a fazer parte da identidade da marca de forma absoluta como referência e posicionamento no mercado. Consumidores mais seletivos e com alto poder de influência, exigem das marcas mais transparência e veracidade sobre seus produtos e práticas sustentáveis, mas ainda assim suas exigências não condizem com suas ações. Contudo, o consumo exagerado, ansioso e o aumento da produção de lixo têxtil, ou seja, o descarte de roupas no lixo e depois em aterros sanitários, está diretamente ligado ao comportamento do consumidor e aos hábitos de consumo e de uma rotina descartável, despreocupada. O grande desafio e dificuldade das marcas para além de se tornar sustentável, é também a aceitação dos consumidores e a resistência em colaborar como responsáveis neste processo. Esta tese destina- se a dar contributos que possam ser úteis para mitigar o descarte de vestuário no lixo, desde o primeiro momento em que este é pensado, promovendo a sustentabilidade através do Design Participativo. Para a realização deste trabalho utilizou-se de uma metodologia exploratória, através de uma revisão bibliográfica dos principais temas relacionados com o descarte de vestuário e a criação de um framework com base nos princípios fundamentais do Design Participativo com objetivo de envolver os consumidores e stakeholders no processo de desenvolvimento do produto, assim como permitir às empresas conhecer os seus consumidores e educá-los quanto ao descarte de roupa e seus impactos. As conclusões permitiram um conhecimento mais aprofundado sobre o Design Participativo, fornecendo informações sobre a importância da participação na busca por soluções em harmonia com o meio ambiente.
The transformation of the textile and fashion industry, as well as interest in sustainable clothing production and consumption is growing. The environmental concern and sustainable responsibility has become part of a business' brand identity as a reference to where they position themselves in the market. Selective and highly influential consumers demand more transparency and veracity about their products and sustainable practices from brands, yet their demands do not match their actions. However, the exaggeration of anxious consumption and the increased production of textile waste, the disposal of clothes in the trash and later in landfills, is directly linked to consumer behaviour and consumption habits with a disposable carefree routine. The great challenge and difficulty that these brands face, in addition to becoming sustainable, is the consumer's resistance towards collaboration and acceptance of being a responsible actor in this process. This thesis aims to make contributions that can be useful in order to mitigate the disposal of clothing in garbage, from the first moment it is thought of, whilst promoting sustainability through Participatory Design. In order to carry out this work, an exploratory methodology was used, through a bibliographic review of the main themes related to the disposal of clothing and the creation of a framework based on the fundamental principles of Participatory Design in order to involve consumers and stakeholders in the product development process, as well as allowing companies to know their consumers and educate them on the disposal of clothing and its impacts. The conclusions allowed a deeper knowledge about Participatory Design, providing information on the importance of participation in the search for solutions in harmony with the environment.
The transformation of the textile and fashion industry, as well as interest in sustainable clothing production and consumption is growing. The environmental concern and sustainable responsibility has become part of a business' brand identity as a reference to where they position themselves in the market. Selective and highly influential consumers demand more transparency and veracity about their products and sustainable practices from brands, yet their demands do not match their actions. However, the exaggeration of anxious consumption and the increased production of textile waste, the disposal of clothes in the trash and later in landfills, is directly linked to consumer behaviour and consumption habits with a disposable carefree routine. The great challenge and difficulty that these brands face, in addition to becoming sustainable, is the consumer's resistance towards collaboration and acceptance of being a responsible actor in this process. This thesis aims to make contributions that can be useful in order to mitigate the disposal of clothing in garbage, from the first moment it is thought of, whilst promoting sustainability through Participatory Design. In order to carry out this work, an exploratory methodology was used, through a bibliographic review of the main themes related to the disposal of clothing and the creation of a framework based on the fundamental principles of Participatory Design in order to involve consumers and stakeholders in the product development process, as well as allowing companies to know their consumers and educate them on the disposal of clothing and its impacts. The conclusions allowed a deeper knowledge about Participatory Design, providing information on the importance of participation in the search for solutions in harmony with the environment.
Description
Keywords
Design participativo Indústria da moda Descarte de roupa Comportamento do consumidor Design sustentável