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Publication
Relatório de Estágio na Agência BYD – Boost Your Digital
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.95 MB | Adobe PDF |
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Abstract(s)
De 1 de Outubro 2017 a 30 de Maio de 2018 estagiei na BYD – Boost Your Digital, agência que presta consultoria e serviços na área do Marketing Digital. Foram desenvolvidas tarefas diárias compreendidas na gestão de conteúdos e análise de SEO, assim como outras tarefas pontuais de apoio a outros departamentos.
A agência detém algumas limitações no que concerne aos processos de trabalho. Frequentemente a informação transmitida entre departamentos apresenta lacunas.
Com a ajuda do COO e com recurso à literatura, propus um modelo de briefing dividido em categorias e itens. Este estudo é de natureza qualitativa e utiliza uma adaptação ao método Delphi, que viabiliza a proposta através do consenso de quatro gestoras de projeto.
A recolha foi feita no período de uma semana via e-mail onde cada uma das gestoras de projeto prestou o seu contributo. O resultado final foi uma proposta de modelo de briefing com foco nas necessidades digitais.
From October 1st of 2017 to May 30rd of 2018, I performed an internship as trainee at BYD - Boost Your Digital, a company that provides Digital Marketing consulting and services. Daily tasks included content management and the development of SEO analysis, as well other specific tasks in order to support other departments. The company had some limitations regarding work processes. Information transmitted between departments often had some gaps. With the help of the COO and literature itself, I proposed an initial briefing model divided into categories and items. This is a qualitative study and the method used is the Delphi method, with the purpose of making a viable proposal with the consensus of four project managers. The data collection was done by e-mail within a week and each of the project managers made their contribution. The final result was a proposal for a briefing model focused on digital needs.
From October 1st of 2017 to May 30rd of 2018, I performed an internship as trainee at BYD - Boost Your Digital, a company that provides Digital Marketing consulting and services. Daily tasks included content management and the development of SEO analysis, as well other specific tasks in order to support other departments. The company had some limitations regarding work processes. Information transmitted between departments often had some gaps. With the help of the COO and literature itself, I proposed an initial briefing model divided into categories and items. This is a qualitative study and the method used is the Delphi method, with the purpose of making a viable proposal with the consensus of four project managers. The data collection was done by e-mail within a week and each of the project managers made their contribution. The final result was a proposal for a briefing model focused on digital needs.
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Keywords
Marketing Web Marketing Digital Agências Digitais Briefing