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Publication
Ativismo digital em Portugal: estratégias de comunicação e mobilização social
| Name: | Description: | Size: | Format: | |
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| 1.23 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O trabalho apresentado procura aprofundar o tema do
Ativismo Digital, mais especificamente a forma como as
organizações ativistas utilizam o meio digital para alcançar
um público mais amplo e para junto dele divulgar a sua
missão, trabalho, campanhas e projetos desenvolvidos.
Em todo o mundo existem várias organizações ativistas com
diferentes causas e propósitos e, ao estarem presentes no
meio digital, vão ter vantagens, uma vez que podem alcançar
um público à escala global e fazer com que este se interesse
pelo trabalho desenvolvido pela organização, podendo
passar a apoiar projetos futuros. De modo a alcançarem mais
pessoas, as organizações recorrem às funcionalidades do
meio digital, em particular das redes sociais, para divulgarem
mensagens de teor ativista.
Mais especificamente, este trabalho tem como objetivo
compreender o panorama digital das organizações ativistas
em Portugal. Para isso, recorreu-se à análise de conteúdo, de
redes sociais e sites, e a entrevistas semiestruturadas com
membros de várias organizações de âmbito nacional. Deste
modo, foi possível concluir que o meio digital é fundamental
para os propósitos das organizações. As funcionalidades e
características deste meio permitem que as organizações
transmitam rapidamente, e a um grande número de pessoas,
mensagens de teor ativista, na tentativa de obter maior
mobilização social.
The work presented seeks to deepen the theme of Digital Activism, more specifically the way activist organizations use the digital medium to reach a wider audience and to disseminate its mission, work, campaigns and projects developed with it. Throughout the world there are several activist organizations with different causes and purposes and, by being present in the digital environment, they will have advantages, since they can reach an audience on a global scale and make them interested in the work developed by the organization, allowing them to support future projects. In order to reach more people, organizations use the functionalities of the digital environment, in particular social networks, to disseminate messages of activist content. More specifically, this work aims to understand the digital panorama of activist organizations in Portugal. For this, it was used content analysis, social networks and websites, and semi-structured interviews with members of various national organizations. Thus, it was possible to conclude that the digital medium is fundamental for the purposes of organizations. The features and characteristics of this medium allow organizations to transmit quickly and to a large number of people messages of activist content, in an attempt to achieve greater social mobilization.
The work presented seeks to deepen the theme of Digital Activism, more specifically the way activist organizations use the digital medium to reach a wider audience and to disseminate its mission, work, campaigns and projects developed with it. Throughout the world there are several activist organizations with different causes and purposes and, by being present in the digital environment, they will have advantages, since they can reach an audience on a global scale and make them interested in the work developed by the organization, allowing them to support future projects. In order to reach more people, organizations use the functionalities of the digital environment, in particular social networks, to disseminate messages of activist content. More specifically, this work aims to understand the digital panorama of activist organizations in Portugal. For this, it was used content analysis, social networks and websites, and semi-structured interviews with members of various national organizations. Thus, it was possible to conclude that the digital medium is fundamental for the purposes of organizations. The features and characteristics of this medium allow organizations to transmit quickly and to a large number of people messages of activist content, in an attempt to achieve greater social mobilization.
Description
Keywords
Ativismo digital Redes sociais Organizações ativistas Mobilização social